Twix

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Twix-Wrapper-Small.jpg Twix-broken.jpg
Product typeConfectionery
OwnerMars Incorporated
CountryUnited Kingdom
Introduced1967; 55 years ago (1967)
MarketsWorldwide
Websitewww.twix.com

Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).[1] Twix are packaged with one, two or four bars in a wrapper.

History[edit]

Raider wrapper from 1989, found as litter

The product was first produced in the United Kingdom in 1967,[2] and introduced in the United States in 1979.[2] Twix was called Raider in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international brand name.[3] A Raider retro edition was temporarily sold in Germany in 2009, and in the Netherlands and Belgium in 2015.[4]

Production[edit]

Twix bars for the North American market are made in Cleveland, Tennessee along with M&M's.[5][6]

Advertising[edit]

Since 2012, Twix launched the "Pick a Side" campaign. The advertising campaign introduced a rivalry of the two "sides" of the Twix bar. Each Twix bar was given its own distinct packaging, being labeled as either a "Right Twix" or a "Left Twix," although both sides are functionally identical.[7][8]

Twix products[edit]

Bars[edit]

North American Twix wrapper used until 2010
A peanut butter Twix wrapper from North America
Unwrapped peanut butter Twix
A Twix Xtra wrapper from the UK

The following flavours are available in the United States of America.[9]

  • Twix Original
  • Twix Salted Caramel
  • Twix Cookies & Creme
  • Twix Ice Cream Bar
  • Twix 100 Calories

Other products[edit]

  • Twix Ice Cream
  • Twix Caramel cookies

References[edit]

  1. ^ The biscuit is typically topped with caramel and then coated with milk chocolate. There is also an additional thin layer of chocolate between the biscuit and the caramel. "Cross-section of a Twix", ediblegeography.com
  2. ^ a b "TWIX", marsfoodservices.com
  3. ^ "Twix — Snack History". foodnewsnews.com. Retrieved 18 April 2022.
  4. ^ "Toen Twix nog Raider heette". historiek.net (in Dutch). Retrieved 18 April 2022.
  5. ^ Warnke, Kyle (12 August 2016). "M&M's and Twix are Made in Tennessee". WVLT-TV. Knoxville, Tennessee. Retrieved 29 June 2018.
  6. ^ "Mars expands: Candymaker marks $67 million growth project". Times Free Press (Chattanooga, Tennessee, USA).
  7. ^ Joseph, Seb (25 June 2012). "Mars unveils global Twix campaign". Marketing Week. Retrieved 22 February 2022.
  8. ^ Mar. 22, Abbey Lewis on; 2017. "Mars Releases 'Left' and 'Right' Twix Packs". CSP Daily News. Retrieved 22 February 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ^ "Explore Left Twix". twix.com. Retrieved 18 April 2022.

External links[edit]