Two Cunts in a Kitchen

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Two C's in a K (for "two cunts in a kitchen"), is slang used within the advertising industry for a type of television commercial and other advertising. Generally, the commercial shows two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. This method has been typical for advertising targeted at women, such as commercials for household cleaning products,[1] personal care products[2] or feminine hygiene products.

A 1959 advertisement for Pursettes tampons is a typical example of "two C's in a K": It depicted two women discussing tampons over coffee.[3]


...everyone seems to have walked right out of one of those commercials male Madison Avenue execs sometimes refer to as "Two Cs in a K" — meaning two cunts in a kitchen.

— Stephen King, Danse Macabre (non-fiction, 1981)


  1. ^ Archer, Belinda (2000-03-17). "It's the way you sell 'em". The Guardian. Retrieved 2009-01-06. 
  2. ^ Eleanor Perry (1979). Blue pages: a novel. Lippincott. p. 179. Retrieved 9 May 2013. Shampoo commercials?" "Two c's in a k. It's crap but I'm a wizard at it." "What's two c's in a k?" "Two cunts in a kitchen." "That does offend me. 
  3. ^ Finley, Harry. "Early (1959) Pursettes tampon ads at the Museum of Menstruation and Women's Health". Your Mum. Retrieved 2005-09-27.