Two c's in a k

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"Two c's in a k" (short for "two cunts in a kitchen") is slang used within the advertising industry for a type of advertisement, generally showing two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. The term was used by Madison Avenue advertising executives in the 1980s.[1]

This method has been typical for advertising targeted at women, such as television commercials for household cleaning products,[2] personal care products[3] or feminine hygiene products, such as a 1959 advertisement for Pursettes tampons which depicted two women discussing tampons over coffee.[4] Special tutorial marketing films for the salesmen and marketing staff only featured actresses displaying exactly how to apply tampons and other feminine products.[clarification needed - "Only"? And how does this connect with the slang for the commercials?][citation needed]

See also[edit]


  1. ^ Stephen King|Danse Macabre (non-fiction, 1981)
  2. ^ Archer, Belinda (2000-03-17). "It's the way you sell 'em". The Guardian. Retrieved 2009-01-06. 
  3. ^ Eleanor Perry (1979). Blue pages: a novel. Lippincott. p. 179. Retrieved 9 May 2013. Shampoo commercials?" "Two c's in a k. It's crap but I'm a wizard at it." "What's two c's in a k?" "Two cunts in a kitchen." "That does offend me. 
  4. ^ Finley, Harry. "Early (1959) Pursettes tampon ads at the Museum of Menstruation and Women's Health". Your Mum. Retrieved 2005-09-27.