Two c's in a k
"Two c's in a k" (short for "two cunts in a kitchen") is slang used within the advertising industry for a type of advertisement, generally showing two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. The term was used by Madison Avenue advertising executives in the 1980s.
This method has been typical for advertising targeted at women, such as television commercials for household cleaning products, personal care products or feminine hygiene products, such as a 1959 advertisement for Pursettes tampons which depicted two women discussing tampons over coffee.
- Stephen King|Danse Macabre (non-fiction, 1981)
- Archer, Belinda (2000-03-17). "It's the way you sell 'em". The Guardian. Retrieved 2009-01-06.
- Eleanor Perry (1979). Blue pages: a novel. Lippincott. p. 179. Retrieved 9 May 2013.
Shampoo commercials?" "Two c's in a k. It's crap but I'm a wizard at it." "What's two c's in a k?" "Two cunts in a kitchen." "That does offend me.
- Finley, Harry. "Early (1959) Pursettes tampon ads at the Museum of Menstruation and Women's Health". Your Mum. Retrieved 2005-09-27.