|Division of National Australia Bank|
|Founded||1 October 2008|
|Gerd Schenkel, Founder - Greg Sutherland, Founding Chair - Ahmed Fahour, Founding CEO Sponsor.|
|Products||Banking, financial and related services|
UBank is an Australian direct bank, that operates as a division of National Australia Bank (NAB). It was established in 2008, and provides savings products and home loans over the Internet and telephone.
UBank operates under NAB's banking license and uses its balance sheet, risk management and technology infrastructure. UBank also participates in the Australian government's deposit guarantee scheme.
NAB stated it aimed to attract new retail customers while operating independently to its other retail brands, and in its 2009 annual report, NAB claimed that this strategy had been "successful". UBank operates under NAB's banking licence and participates in the Australian government's deposit guarantee scheme.
NAB claimed UBank's "customer advocacy and satisfaction levels" to be "amongst the highest of any institution in Australia" In its 2009 annual report, NAB claimed "almost 10,000 new customers in a month" for UBank's USaver product. UBank has been acknowledged as the driver of NAB's fast growth in deposit market share compared to other major banks.
In February 2010, NAB stated that strong growth in UBank had positively impacted its household deposits.
May 2012 Ubank scored 93.2% in a Roy Morgan customer satisfaction survey 
In October 2012, in a media interview about NAB's results briefing, CEO Cameron Clyne claimed that UBank had "raised $15–16 billion in deposits". This compares to $18.5 billion in deposits held by ING Direct as of September 2012.
December 2013 Lisa Gray announces first new product on Nextgen Oracle platform UBank's Usaver Ultra 
As of October 2015, UBank had $15.7 billion of customer deposits and $3.6b of mortgages.
UBank allows applicants (both new and existing) to apply online or over the phone for a Term Deposit and deposit their money straight away using BPAY. This was a first for the Australian marketplace.
In February 2011, UBank launched its first home loan product (dubbed "UHomeloan").
In October 2011 UBank won the BAI Financial Global Product Innovation Award for its refinance mortgage UHomeloan.
In the 2012 Australian Lending Awards UBank was named Best Online Operator
2013 AFR Smart Investor Blue Ribbon Direct Institution of the Year 
Brand & Marketing
UBank's first TV Commercial was launched in 2009, and positioned its savings account using the tagline "Saving is the new spending", attempting to capture the spirit of the Global Financial Crisis at the time.
UBank also launched a series of YouTube videos called UBank Moneybox, meant to educate and entertain. In February 2016 UBank launched a new visual identity, designed to reposition the bank as a "utility".
In 2016, UBank launched a controversial advertising campaign using terminally ill people which garnered many complaints.
The company defended the campaign as being "disruptive".
In 2019, UBank introduced the world's first "digital human", named Mia, who aimed at helping home buyers apply for their home loans. According to UBank, Mia is the "latest tech innovation, designed to answer any burning questions you have about your home loan application. Short for ‘My Interactive Agent’, Mia helps simplify your experience by giving on-the-spot answers to a huge range of the most commonly asked questions during the home loan application."
This innovative piece of work was deemed to pose a potential threat to mortgage brokers and their businesses. Alongside the changes to the mortgage broking industry, put forth by the Hayne Royal Commission, this digital approach was seen as inevitable by Greg Dickason, CoreLogic Global Head of Technology, as doubtful as it is that such technology could match the high levels of customer satisfaction that many borrowers have with their mortgage brokers.
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- [dead link]
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- "Introducing Mia: A new face in the home loan space". ubank.com.au. Retrieved 11 February 2019.
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- "What consumers think of mortgage brokers". savings.com.au. Retrieved 7 February 2019.