UPN Kids (branded as "The UPN Kids Action Zone" during the 1998–99 season) is an Americanchildren'sprogramming block that aired on UPN from September 10, 1995 to September 5, 1999. Airing on Sunday through Friday mornings, the block aired for two hours each day (usually from 7:00 to 9:00 a.m. on weekdays and 9:00 to 11:00 a.m. on Sundays, regardless of time zone).
UPN Kids launched on September 10, 1995 with a two-hour block of cartoons (such as Space Strikers and Teknoman); unlike NBC, ABC, CBS, Fox and The WB (the latter of which debuted its own children's program block, Kids' WB, the day before UPN Kids made its debut), UPN ran its weekend morning children's programs on Sundays instead of Saturdays.
In 1997, UPN incorporated live-action series aimed at teenagers, alongside the animated shows targeted at a younger audience, with the addition of reruns of the syndicated dramedy series Sweet Valley High (based on the young adult novels by Francine Pascal) and a new comedy series, Breaker High (centered around a group of students attending a high-school-at-sea program, which featured a then-unknown Ryan Gosling among its main cast).
In January 1998, UPN began discussions with The Walt Disney Company (owner of rival network ABC) to have the company program a daily two-hour children's block for the network; however attempts to reach a time-lease agreement deal with Disney were called off one week later due to a dispute between Disney and UPN over how the block would be branded and the amount of programming compliant with the Federal Communications Commission's educational programming regulations that Disney would provide for the block. UPN then entered into discussions with then-corporate sister Nickelodeon (both were owned by Viacom). In February 1998, UPN entered into an agreement with Saban Entertainment – the distributor of Sweet Valley High and Breaker High – to program the Sunday morning block; shows such as The Incredible Hulk, X-Men, Spider-Man and Beetleborgs soon joined the schedule.
In March 1998, UPN resumed discussions with Disney and the following month, The Walt Disney Company agreed to develop a weekday and Sunday morning children's block for the network. The new lineup, which was developed as a companion block to Disney's One Saturday Morning on ABC, was originally announced under the name "Whomptastic", before being renamed Disney's One Too. UPN Kids aired for the last time on September 5, 1999, and was replaced by Disney's One Too the following day.