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U Select

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U Select
Native name
U購Select超級市場
IndustrySupermarket
Founded2015
Number of locations
10 stores (2016)
Area served
Hong Kong
ParentChina Resources Vanguard
Websitehttp://www.uselect.com.hk
U Select in Tseung Kwan O
Tesco products for sale in U Select

U Select (Chinese: U購Select超級市場), also known as U Select by Tesco is a chain of supermarkets in Hong Kong operated by China Resources Vanguard, in partnership with Tesco. One third of the products sold in the store come from Tesco.

Features

  • Around one third of products sold in the store are from Tesco or its international operations including Tesco Lotus and Homeplus.
  • Shelf edge labelling indicating the origin of the goods.
  • Pricing of goods is slightly different compared to sister chain Vanguard.

History

On 18 August 2013, China Resources Enterprise's supermarket chain Vanguard and British supermarket Tesco signed a "memorandum of understanding", intending to set up a joint venture interest group in mainland China, Hong Kong and Macau, operating hypermarkets, supermarkets, convenience stores, liquor stores and cash and carry businesses. China Resources Enterprise took an 80% share and Tesco took a 20% share.[1]

In April 2015, China Resources opened the first U Select supermarkets, with the first two stores opening on 18 April 2015 in Prince Edward Road West and Bellagio Mall.[2]

In June 2015, the third branch opened on Wan Main Street East, Shau Kei.

On 17 September 2015, the tenth branch (the second outlet in Kowloon) opened at Hip Wo Street in Cheung Wo Court, Kwun Tong.

Locations

All stores were converted from Vanguard supermarkets[3]

Hong Kong

  • North Point Shop A & B, G/F, Fu Kar Court, 32 Fortress Hill Road, North Point, H.K.
  • Shau Kei Wan G/F, No. 98-100, Main Street East, Shau Ki Wan, H.K.

Kowloon

  • Kwun Tong Cheung Wo Court Shop 10, G/F, Wo Hang House, Hip Wo St, Kwun Tong, Kowloon
  • Prince Edward G/F, Merlin Building, No. 181-183 Prince Edward Road, Kowloon

New Territories

  • Tseung Kwan O Shop 16, G/F, Commercial Centre, Fu Ning Garden, Tseung Kwan O, N.T.
  • Bellagio Mall Shop 10, L3, Bellagio Mall, 33 Castle Peak Road, Sham Tseng, N.T.
  • Fanling Shop G1, G/F, Dawning Views, 23 Yat Ming Road, Fanling, N.T.
  • Sha Tin Shop 3, G/F, Belair Gardens, Tai Chung Kiu Road, Sha Tin, N.T.
  • Lung Mun Oasis Tuen Mun 1/F, Carport Block, Lung Mun Oasis, 43 Lung Mun Road, Tuen Mun, N.T.
  • Aegean Coast Tuen Mun Shop 3, G/F, Aegean Coast, 2 Kwun Tsing Road, Tmtl 374, So Kwun Wat, Tuen Mun, N.T.
Wikimedia Commons has media related to China Resources Vanguard (HK) Co.

References

  1. ^ "信報即時新聞 -- 【品牌洞察】華潤與樂購合併也吃不了中國的菜". 信報即時新聞. Retrieved 2016-06-12.
  2. ^ "新聞". 香港新浪. Retrieved 2016-06-12.
  3. ^ "FAQ | U購Select". English. Retrieved 2016-06-12.
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