Ubu Productions, Inc., is an independent production company founded in 1982 by television producer Gary David Goldberg. Ubu's notable productions include Family Ties (1982–1989), Brooklyn Bridge (1991–1993), and Spin City (1996–2002).
Ubu's mascot is Goldberg's dog Ubu Roi, a black labrador retriever which he had in college and subsequently traveled the world with. The closing tag for Ubu Productions is a photograph of Ubu Roi with a flying disc in his mouth, taken in the Tuileries Garden close to the Louvre Museum in Paris. Along with the picture is Goldberg's voice saying "Sit, Ubu, sit! Good dog!", followed by the sound of a bark. The dog was named after Alfred Jarry's 1896 play Ubu Roi, considered a precursor to the Theatre of the Absurd. Ubu the dog died in 1984.
In popular culture
The sequence was frequently referenced and parodied in pop culture.
- Goldberg's autobiography is titled Sit, Ubu, Sit: How I Went from Brooklyn to Hollywood with the Same Woman, the Same Dog, and a Lot Less Hair.
- In the 1990s, the cartoon series Animaniacs had a running gag where Yakko, Wakko, and Dot would always do stingers. The stinger for the episode "Animator's Alley/Can't Buy a Thrill/Hollywoodchuck" was "Sit, Ubu, sit."
- In a 2010 episode of the cartoon Batman: The Brave and the Bold, Batman's sidekick, Robin, overcomes villain Ras al Ghul's head henchman, Ubu, and utters the line "Sit, Ubu. Sit."
- In the Netflix cartoon series Bojack Horseman, Ubu is an offscreen character who is mentioned in several episodes, and is once referred to as "the guy who sits."
- In the television series Dharma & Greg, producer and show co-creator Chuck Lorre ended each episode with a briefly shown "vanity card" only readable by recording the program and then pausing the playback in order to have time to fully read it. The card shown at the end of the 1998 episode "Dharma's Tangled Web", Lorre references the "sit, Ubu, sit" stinger as a possible explanation for the secret of life.
- The cartoon series Family Guy has referenced Ubu twice. In the episode "Running Mates" (2000), Peter Griffin says the line "Sit, Ubu, sit! Good dog!" The episode "Turban Cowboy" also mentions Ubu and considers him a good dog, "even though he never sat."
- In the Robot Chicken episode "Easter Basket", a character voiced by Seth Green says the line "Sit, Ubu, sit! Bad dog", followed by the sound of a gunshot and a dog whimper.
- In the comedy series Psych, during the season 5 episode "Yang 3 in 2D", a character played by Mena Suvari says "sit, Ubu, sit" while holding the main characters Shawn and Gus hostage.
- The March 1, 2011 episode of Tosh.0 closed with Daniel Tosh saying "Sit, Ubu, sit! Good dog."
- The "sit, Ubu, sit" line is recited by Wayne Brady on an episode of the United States version of "Whose Line Is It Anyway?" in which Brad Sherwood imitates a rabid dog.