Ulrich Fugger the Younger
Ulrich Fugger the Younger (1490 - 1525; von der Lilie) was a German merchant and businessman from the Fugger family. Active in Augsburg, he was the second-eldest son of Ulrich Fugger the Elder and Veronika Lauginger. In 1516 he married Veronika Gassner. He was a successful businessman and his uncle Jakob Fugger planned that he would be his successor at the head of the family firm, though Ulrich the Younger died before this could happen - Ulrich's will passed over his younger brother Hieronymus as unsuitable for the succession (their elder brother Hans had died in 1515), so Jakob's eventual successor was another nephew, Anton Fugger.