Ulrike Reinhard

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Ulrike Reinhard (born 1960) is a German publisher, author, digital nomad and futurist.[1][2] She is best known for her skatepark in Madhya Pradesh, Janwaar Castle.[3][4][5] Reinhard has also been editor of WE Magazine and has written for Think Quarterly.[6] All her work is related to network theory with the Internet at its core. It’s the interactions and co-creation processes within her network she cherishes most. She loves to see things emerging and falling into place.[7]


Born in Heidelberg[8] in 1960, Reinhard studied business administration at the University of Mannheim. After graduating, she spent over 10 years investigating new media developments in Italy and the United States. Back in Germany, in 1994 she organized a conference on interactive television, accompanied by her publication Interaktives Fernsehen: Kontaktadressen.[9]


She co-founded DNAdigital, a 2008-2010 initiative in Germany that aimed to foster dialogue between the 'Internet Generation' and business leaders regarding the world of work.

She published and contributed to Reboot_D - Digital Democracy, a 2009 compilation of articles and interviews about the way the internet is shaping and transforming society and politics in Germany.[10][11]

In 2008 Reinhard set up a project called WeBenin, aiming to help people in one of the poorest countries in West Africa to empower themselves, avoiding the paradigm of rich NGOs giving goods to poor aid recipients.[citation needed]

She founded a skatepark in Janwaar in Madhya Pradesh, called Janwaar Castle,[12] where one of the main rules to use the rink is "no school, no skateboarding," and which encourages girls to use the rink.[13] The rink has had a positive effect in helping to encourage girls to be involved in physical activities and has reduced violence between the Adivasi and Yadev castes in the area.[13] Now children from both castes make friends.[14] Young people in the village also learn English, how to paint, create 3D models, learn life skills, music and dance.[15] In 2016, Asha Gond, one of the girls from the village who Reinhard was tutoring in English, was selected to attend school in the United Kingdom.[16] The skatepark is 4,843 square feet (449.9 m2) and was opened in April 2015.[17][18] A short film was made about the park, called The Barefoot Skateboarders.[17][19] The non-profit organization that Reinhard created to run the skatepark is also called Janwaar Castle.[17] In March 2017, she founded the Rural Changemakers of Janwaar.

Public talks[edit]


  • Reboot D-digitale Demokratie: Alles Auf Anfang. Neckarhausen: Whois. 2009. ISBN 9783934013018.
  • Who is Who in E-Learning 3.0. Heidelberg: Whois. 2009. ISBN 9783934013346.
  • Who is Who in Internet & Music. Heidelberg: Who-Is-Verl.-und-Vertriebsges. 2001. ISBN 9783934013131.
  • Who is Who in Multimedia in Deutschland: Österreich und der Schweiz. Heidelberg: Springer. 1995. ISBN 9783642794704.
  • Fleischmann, Monika; Reinhard, Ulrike (2004). Digitale Transformationen: Medienkunst als Schnittstelle von Kunst, Wissenschaft, Wirtschaft und Gesellschaft. Whois. ISBN 978-3-934013-38-4.


  1. ^ Chitra, Narayanan (2015-08-16). "The Censure of Sensors ; How the World Is Riding on a Wave of Big Data to Save Resources". Business Today. Archived from the original on 2017-09-15 – via HighBeam Research.
  2. ^ "Ulrike Reinhard: Verlegerin, Deutschland" (in German). Netzspannung.org. Retrieved 15 September 2017.
  3. ^ "Skateboarding Gives Freedom To Rural Indian Teen In Netflix Film — And In Real Life". National Public Radio. Retrieved 11 June 2021.
  4. ^ "When You Dare To Dream". New Delhi Television. Retrieved 15 September 2016.
  5. ^ "Asha Gond at the Skateboarding World Championships in Nanjing". World Skater Association.
  6. ^ Parr, Ben (24 March 2011). "Say hello to Google's online magazine". CNN. Retrieved 2017-09-14.
  7. ^ a b "Tedxflanderswomen - independently organized TED event". www.facebook.com. Retrieved 2017-11-30.
  8. ^ Saha, Pradip Kumar (2016-11-25). "The skateboarders of Janwar". Livemint. Retrieved 2021-06-19.
  9. ^ Interaktives Fernsehen: Kontaktadressen. PRO5 Ulrike Reinhard. 1994.
  10. ^ "Deutschlandradio Kultur Vernetzte Politik". dradio.de. 2010-05-01. Retrieved 2010-05-01.
  11. ^ "ORF Radio matrix - computer & neue medien". oe1.orf.at. 2010-03-21. Retrieved 2010-03-21.
  12. ^ "The skateboarders of Janwar". LiveMint. 26 November 2016. Retrieved 15 September 2017.
  13. ^ a b "How These Barefoot Skateboarders Transformed Their Village". Khaleej Times. 16 September 2016 – via EBSCOhost.
  14. ^ "WATCH: India's first rural skatepark is breaking caste barriers and sending children to school". The Indian Express. 2016-09-23. Retrieved 2017-09-14.
  15. ^ Sauravi, Kumar (18 October 2015). "Skateboarding their way to school - Times of India". The Times of India. Retrieved 2017-09-14.
  16. ^ Joshi, Khushboo (2016-09-11). "MP tribal girl to study in an Oxford school in Britain". Hindustan Times. Retrieved 2017-09-14.
  17. ^ a b c Ansari, Humaira (25 September 2016). "Wheels up: Skateboards are bringing change to a tribal hamlet in MP". Hindustan Times. Archived from the original on 26 September 2016. Retrieved 14 September 2017.
  18. ^ King, Alex (2015-12-11). "How skateboarding is helping to revitalise a village in rural India". Huck Magazine. Retrieved 2017-09-14.
  19. ^ 101 India (2016-09-14), The Barefoot Skateboarders | Unique Sports Stories from India, retrieved 2017-09-14
  20. ^ TEDx Talks (2017-03-07), When a Skateboard Transforms a Village | Ulrike Reinhard | TEDxGurugram, retrieved 2017-11-30
  21. ^ "Harvard Model United Nations India". www.facebook.com. Retrieved 2017-11-30.

External links[edit]