Ultimate Hustler

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Ultimate Hustler
Ultimate Hustler title card.jpg
The title card of Ultimate Hustler.
Genre Reality television
Written by Datari Turner
Presented by Damon Dash
Country of origin United States
Original language(s) English
No. of seasons 1
No. of episodes 10
Executive producer(s)

Kenny Hull
Robyn Lattaker-Johnson

Datari Turner
Producer(s) Jashod Belcher
Location(s) New York City, New York, United States
Editor(s) Dan Katz
Andrew Mendelson
Camera setup Trevor Adams
Running time 60 minutes
Production company(s) Huck Films
Distributor BET
Original release October 4 – December 13, 2005 (2005-12-13)
External links
Website www.ultimatehustler.tv

Ultimate Hustler was an American reality show broadcast on Black Entertainment Television created by Datari Turner. The show featured Damon Dash training 16 ordinary people to become a "hustler" and make money.[1] Based on its premise, the show has been described as a hip-hop version of The Apprentice.[2]


The program was first broadcast on October 4, 2005, with the final episode on December 13, 2005, with Brian Rikuda winning the top prize.


  • Jennifer Bayer
  • Christopher C.
  • Matthew McGreevy
  • Laurence Chandler
  • Tichanda Daniels
  • Shola Adisa-Farrar
  • Ray Freeman
  • Kwame Gates
  • Jermel H., a.k.a. "Sharp"
  • Will L.
  • Brian Rikuda (Winner)
  • Dashawn Taylor
  • Kira Vince
  • Dominic Sauer
  • Alphonzo Terrell
  • Ashley Williams
  • Tarisha Brown, a.k.a. "Seven"