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Umaibō in a variety of flavors
Type Snack
Place of origin Japan
Created by Riska
Cookbook: Umaibō  Media: Umaibō

Umaibō (うまい棒) or "delicious stick" is a small, puffed, cylindrical corn snack from Japan. It is produced by Riska and sold by Yaokin.[citation needed] It has a suggested retail price of 10 yen, but because profit margin is so slim, its price can change without notice.[citation needed] Its consistency is similar to Cheetos.[original research?] The mascot is a cat, Umaemon, whose name is a pun on that of a popular animated character, Doraemon.[citation needed]

There are many flavors of Umaibō available, including savory flavors, such as salad, mentaiko, takoyaki and cheese; and sweet flavors, such as cocoa, caramel, and chocolate. Some flavors were discontinued after a brief period, while others became a staple. Some flavors are only sold in specific locations, such as tourist spots.[citation needed]


Presently circulating[edit]

Only in specific areas[edit]



External links[edit]