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Umaibō in a variety of flavors
Type Snack
Place of origin Japan
Creator Riska
Cookbook: Umaibō  Media: Umaibō

Umaibō (うまい棒?) or "delicious stick" is a small, puffed, cylindrical corn snack from Japan. It is produced by Riska and sold by Yaokin.[citation needed] It has a suggested retail price of 10 yen, but because profit margin is so slim, its length can change without notice.[citation needed] Its consistency is similar to Cheetos.[original research?] The wrapper features a cat, Umaemon, whose name is a pun of a popular animated character, Doraemon.[citation needed]

There are many flavors of Umaibō available, including savory flavors, such as salad, mentaiko, takoyaki and cheese; and sweet flavors, such as cocoa, caramel, and chocolate. Some flavors were discontinued after a brief period, while others became a staple. Some flavors are only sold in specific locations, such as tourist spots.[citation needed]


Presently circulating[edit]

  • Mentai
  • Corn Potage
  • Natto
  • Cheese
  • Teriyaki Burger
  • Salami
  • Vegetable Salad
  • Chicken Curry
  • Tonkatsu Sauce
  • Shrimp and Mayonnaise
  • Takoyaki
  • Chocolate
  • Caramel Candy (Production discontinued, in stock only as of 2006)
  • Cocoa (Production discontinued, in stock only as of 2006)
  • Kabayaki (Production discontinued, in stock only as of 2006)
  • Beef Tongue
  • Pizza

Only in specific area[edit]


  • Saki-ika
  • Choikara Panchi
  • Crab Chanko
  • Omuraisu
  • Gyoza
  • Chocolate Peanut
  • Crab Dumpling
  • Mame-rikan (Bean-American)
  • Umeboshi Riceball
  • Red Lobster
  • American Hot Dog
  • Marine Beef
  • Curry


External links[edit]