Umar Kamani

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Umar Kamani
Umar Kamani

(1988-03-21) 21 March 1988 (age 31)
Manchester, England
Alma materManchester Metropolitan University
  • Entrepreneur
  • Fashion retailer, Restaurant partner
Known forCo-founder and CEO of
Parent(s)Mahmud Kamani
RelativesAdam Kamani (brother)

Umar Kamani (born 21 March 1988) is an English fashion retailer and businessman. At 24, Kamani and his brother Adam co-founded a fashion firm and online retail company selling clothing and other items to women mainly aged between 12 and 25, ""[1] The Kamani brothers were inspired to found their company after witnessing the success of their father, Mahmud Kamani's fashion firm,, which was floated for £700 million in March 2014.[2]


In 2006, Kamani began working in the family business as a manager at In 2014, Boohoo debuted on the Alternative Investment Market with a market value of £560m.[3] This float was a major contribution to the Kamani family's wealth.[4] In September 2016, analysts began speculating that would acquire PrettyLittleThing after reviewing Boohoo's financials, which showed a 40% increase in turnover to £127.3m for the half year which ended in August 2016.[5][edit]

Brothers, Umar and Adam Kamani co-founded in January 2012. By the middle of 2013, celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J, Ryan Thomas[6] and Nicki Minaj had been seen wearing clothing from their rapidly growing fashion retailer. 66% of the company was acquired by Boohoo for £3.3m in December 2016. The team grew from 65 to 300 employees from 2014 to the end of 2015. This increase was to accommodate the workload influx from fulfilling 20 orders a day in 2014 to shipping 20,000 parcels a day by the middle of 2015.[7] Additionally Umar reported a 500% increase in full-year sales to £30m.[8] In 2016, PrettyLittleThing opened their flagship USA location in Los Angeles, California. The launch party was hosted by Kylie Jenner.[9]


  1. ^ "Brothers plan to grow PrettyLittle brand to big thing". Manchester Evening News. Retrieved 12 November 2016.
  2. ^ Craven, Neil (26 May 2014). "'No thanks, I won't be buying a helicopter - or a football club': What Boohoo chief told salesmen after £200m flotation bonanza". This Is Money. Retrieved 12 November 2016.
  3. ^ "Family behind pocket £240m from sale of company shares". The Guardian. Retrieved 14 November 2016.
  4. ^ "Boohoo raises a smile for Manchester's Kamani family". Financial Times. Retrieved 14 November 2016.
  5. ^ " mulls Pretty Little Thing acquisition". The Business Desk. Retrieved 14 November 2016.
  6. ^ Panther, Lewis (9 July 2016). "Coronation Street star Ryan Thomas lands his first Hollywood role - but it's not in a film". Mirror. Retrieved 14 November 2016.
  7. ^ "Umar Kamani on making Pretty Little Thing the next big thing". Manchester Evening News. Retrieved 14 November 2016.
  8. ^ " founder's son racks up sales of £30m with online fashion venture PrettyLittleThing". Retail Week. Retrieved 14 November 2016.
  9. ^ "Kylie Jenner Rocks Tamara Mellon Heels At Pretty Little Thing's U.S.A. Launch". Footwear News. Retrieved 14 November 2016.