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For the computer science term relating to data structures, see Object type (object-oriented programming)#Unboxing.
iPhone 6 unboxing.

Unboxing is the unpacking of new products, especially high tech consumer products. The product's owner captures the process on video and later uploads it to the web.

Some consider the popularity of this practice is due to the ability of showing the product exactly for what it is without any adulteration advertisers usually make around the product. Being able to see what you are getting can contribute to the decision process.[1] Some users have tried to make these unboxings more interesting by doing them in different ways or adding special effects. The most notable of which was an underwater unboxing of a waterproof smartphone.[2]

According to Google Trends, searches for the term "unboxing" began to surface in the final quarter of 2006.[3]

See also[edit]


  1. ^ What's the Deal With Unboxing Videos?, "PBS Idea Channel", 12 February 2014.
  2. ^ YouTube: Underwater Unboxing, 14th January 2014
  3. ^ Google Trends: unboxing, accessed on 5 May 2010.