Uncle Tobys

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Uncle Tobys
Uncle Tobys Logo.jpg
Introduced1892; 127 years ago (1892)
Previous ownersGoodman Fielder
Registered as a trademark inNestlé
Uncle Tobys

Uncle Tobys is an Australian brand of breakfast cereals and other breakfast food products. The brand has a lot of history and is mentioned in an 1892 newspaper.[1] Their main manufacturing base is located in the small town of Wahgunyah, North East Victoria. Following the gold rush in Australia, two brothers Leonard and George Parsons left England and started manufacturing John Bull Oats in Melbourne. [2] In 1861 the Uncle Tobys Company was established, originally under the name of Parsons Bros. [3]


Uncle Tobys was formerly part of the Goodman Fielder food company, but was split off in December 2005 by parent company Burns Philp. In 2006 Uncle Tobys brands and manufacturing facility were purchased by Cereal Partners Worldwide (CPW),[4] a joint venture between Nestlé S.A. and General Mills. CPW's existing brands that were sold in Australia (such as Cheerios and Milo) were merged into the Uncle Tobys brand, and are now sold under that name. Uncle Tobys is labeled as being a subsidiary of Nestlé[5] in Australia.


  1. ^ "Commercial". The Brisbane Courier. 18 November 1892. p. 8. Retrieved 14 March 2010.
  2. ^ "Bringing Breakfast to the Family Table". Uncle Tobys. 2017. Retrieved 20 April 2017.
  3. ^ "Bringing Breakfast to the Family Table". Uncle Tobys. 2017. Retrieved 20 April 2017.
  4. ^ Thomas Forsythe; Robin Tickle. "Cereal Partners Worldwide to Acquire Uncle Tobys Cereal Business in Australia". Financial News Release. General Mills. Retrieved 11 December 2013.
  5. ^ "Nestlé clinches $890m Uncle Tobys deal". Sydney Morning Herald. 23 May 2006.

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