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|Traded as||Nasdaq Stockholm: KIND SDB|
Number of locations
|Australia, Belgium, Denmark, Estonia, France, Gibraltar, Guernsey, Italy, Malta, Sweden, UK|
|Henrik Tjärnström (CEO)|
|Products||Unibet Sportsbook, Unibet Casino & Games, Unibet Poker & Bingo|
|Revenue||£354.1 million (2015)|
Number of employees
Kindred Group (formerly Unibet Group Plc) is an online gambling operator which consists of 13 brands, among them Unibet, Maria Casino, Stan James, 32Red, iGame and that operates with online gambling and offers products such as online casino, online poker, online bingo, sports betting, soft games, scratch cards and live betting. The headquarters of the company is located in Malta and is owned by Nordic OMX listed public company Kindred Group Plc. In 2012, the company’s turnover was GBP 197.2 million.
In 2011 Unibet was awarded one of 48 licenses for the newly re-regulated Danish market.
In 2012 Unibet acquired Bet24, a Danish online bookmaker.
On 3 December 2013 Unibet announced that it was moving its poker operation away from the MPN network to offer a standalone poker site. In April 2014 Unibet signed a deal with Thunderkick, making them one of the first brands to support Thunderkick games.
On 19 May 2014, shareholders of Unibet approved the proposed spin-off of its B2B subsidiary Kambi Group Plc. The company's 95 per cent stake in the business was subsequently distributed to Unibet shareholders. The Kambi Group Plc share started trading on the NASDAQ OMX Stockholm First North on 2 June 2014. The share closed at SEK 34 on the first day of trading, giving the company a market valuation of SEK 1,011,200,700.
Unibet purchased Bingo.com Ltd.’s www.bingo.com domain and its real money online gambling business for a total of $8 million effective 31 December 2014. Unibet paid $2 million in cash and the remaining balance was paid with the redemption of its 15,000,000 in common shares in Bingo.com at $0.40 per share.
On 14 November 2016, Unibet announced a partnership with Swedish electronic identification service, BankID, as the first gambling operator to utilize the bank developed solution at its Unibet and Maria Casino brands.
Unibet continued on their acquisition trail in July 2015 with the purchase of StanJames.com (online business). The price paid was believed to be £19 million in cash, adjusted for any customer liabilities. The deal did not include any of the Stan James high street retail shops, which have been rebranded as Megabet.
In December 2016, shareholders at Unibet agreed to change the name of the business to Kindred Group Plc. The change was supposedly "due to the company's focus on developing a multi-brand strategy moving forward".
The newly named Kindred Group Plc continued their acquisition strategy in February 2017, snapping up the Gibraltar-based online gaming business 32Red Plc. The deal, worth £175.6m, included the online casinos 32Red.com, Roxy Palace and some smaller Microgaming-powered casinos. Following the previous purchase of Stan James online, this latest purchase confirmed Kindred's keen interest in the UK online gambling market.
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