Unica Corporation

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Unica Corporation
HCL Subsidiary
IndustryEnterprise Marketing Management (EMM)
Founded1992 by Yuchun Lee, Ruby Kennedy and David Cheung
Headquarters
Key people
Yuchun Lee, CEO
Kevin Shone, CFO
ProductsUnica Campaign
Unica CustomerInsight
Unica Detect
Unica Interact
Unica Leads
Unica Marketing Operations
Unica NetInsight
Unica NetTracker
Unica PredictiveInsight
Websitehttp://www.unica.com

Unica is a brand within HCL software, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM. HCL acquired Unica as a part of $1.8 billion purchase of select IBM products[1][2][3]

When purchased by IBM, Unica was managed by Yuchun Lee and had around 500 employees.[4]

History[edit]

Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets .

References[edit]

  1. ^ "HCL Technologies to Acquire Select IBM Software Products for $1.8B | HCL Technologies". www.hcltech.com. Retrieved 2019-08-14.
  2. ^ Pramanik, Ayan (2019-07-01). "HCL completes acquisition of IBM products". The Economic Times. Retrieved 2019-08-14.
  3. ^ "HCL Technologies Announces close of Acquisition of select IBM products | HCL Technologies". www.hcltech.com. Retrieved 2019-08-14.
  4. ^ "IBM Completes Acquisition of Unica Corporation". IBM. 6 October 2010. Retrieved 27 January 2016.

External links[edit]