|Industry||Enterprise Marketing Management (EMM)|
|Founded||1992 by Yuchun Lee, Ruby Kennedy and David Cheung|
|Yuchun Lee, CEO
Kevin Shone, CFO
Unica Marketing Operations
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.
- "IBM Completes Acquisition of Unica Corporation". IBM. 6 October 2010. Retrieved 27 January 2016.
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