|Industry||Enterprise Marketing Management (EMM)|
|Founded||1992 by Yuchun Lee, Ruby Kennedy and David Cheung|
|Yuchun Lee, CEO|
Kevin Shone, CFO
Unica Marketing Operations
Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets .
- "IBM Completes Acquisition of Unica Corporation". IBM. 6 October 2010. Retrieved 27 January 2016.
|This United States software corporation or company article is a stub. You can help Wikipedia by expanding it.|
|This article about an IT-related or software-related company or corporation is a stub. You can help Wikipedia by expanding it.|