Unipolar emotions refer to emotional responses to things that are either entirely positive or entirely negative. These emotional reactions become distinguished over time, causing the good things (like the "good old times") to be remembered better than they actually were, and the bad things recalled even worse than they might have actually been.
- Solomon, Michael R. (2011). Consumer Behavior: Buying, Having, and Being. Upper Saddle RIver, New Jersey: Pearson Education, Inc. pp. 113, 630. ISBN 978-81-203-4281-1.
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