UnitedMasters is an American music distributor based in the United States founded by Steve Stoute in November 2017. UnitedMasters gives artists the ability to distribute music to all major streaming services. Distributed artists are eligible to participate in advertisements, brand partnerships, and other promotions that can earn them money and new fans. UnitedMasters gives artists access to their streaming and social data, this gives them information on how to maximize their fan engagement. The company claims to represent 1 million artists, one of the more notable being rapper NLE Choppa. On February 16, 2023, Baton Rouge, Louisiana rapper YoungBoy Never Broke Again noted that he owns a percentage of the company and has had several talks with Steve Stoute on Rap Radar, a music podcast.
In 2018, UnitedMasters rolled out the distribution feature on its platform titled Releases. The Releases feature allows artists to upload their music and album artwork and distribute their music to all major streaming services through the UnitedMasters platform.
In 2019, UnitedMasters announced the appointment of its first President, Lauren Wirtzer-Seawood. Wirtzer-Seawood formerly served as Head of Music Partnerships at Instagram. Prior to that, Wirtzer-Seawood spent two years as the Head of Digital at Beyoncé's entertainment and management company, Parkwood Entertainment.
In early 2019, UnitedMasters artists helped launch the Bose Frames products by featuring the product in their music videos. UnitedMasters helped identify ambassadors for the campaign and Bose assisted in the development and promotion of each artist's music videos.[better source needed]
In a 2019 partnership with iHeartRadio and AT&T, UnitedMasters helped major radio stations including Power 105.1 in New York City and Real 92.3 in Los Angeles celebrate emerging artists in their cities. Through 'The Come Up Show' series, independent artists got the opportunity to submit music for the chance to receive major radio play, $25,000, and a distribution deal through UnitedMasters.
In August 2020, UnitedMasters and TikTok announced a partnership to allow TikTok artists to distribute their original songs through all streaming platforms, Spotify, Apple Music and YouTube among others. It will also allow artists to sign deals with brands like the NBA.
In August 2021, UnitedMasters, Symphonic Distribution, and Horus Music partnered with music funding company, beatBread, to offer clients more access to capital. beatBread's chordCashAI technology provides an automated advance experience for independent musicians while enable clients to choose their own terms and retain ownership of their music.
In July 2023, UnitedMasters partnered with 1789, a record label owned by Nigerian music producer, Sarz to discover and develop the next generation of artists and producers across the five regions of Africa. Steve Stoute, the founder and CEO of UnitedMasters, expressed his vision for the partnership, stating:
"Our goal is to become a bridge connecting global markets through our platform. Sarz possesses an incredible eye and ear for talent, has an impressive track record, and is the ideal partner for us as we expand to Africa. This collaboration represents the first step towards achieving our mission of empowering independent artists at all steps of their career globally."
In July 2019, UnitedMasters unveiled its new iOS app which makes the features of the UnitedMasters platform available on mobile devices. The iOS app allows artists to easily distribute music directly from their text messages, Dropbox, or iCloud to major streaming platforms including Spotify, Apple, Tidal, and YouTube. Similar to the desktop platform, artists can view streaming stats, playlisting details, financial earnings, and social stats as well as access opportunities for brand partnerships.
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- Laketu, Adedayo. "UnitedMasters and Sarz Unite to Find Africa's Next Big Star". okayafrica.com. Okay Africa.
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