When K-1, historically the world's premier kickboxing organization, began suffering from extreme financial difficulties in 2011, Total Sports Asia, TSA CEO Marcus Luer, London-based French investor Pierre Andurand, and Scott Rudmann of Nectar Capital attempted to buy the brand. When K-1 was instead sold to Gunil "Mike" Kim and EMCOM Entertainment Inc., Pierre Andurand, TSA, and the other investors decided to start a brand new label and kickboxing organisation called GLORY, and bought United Glory, Golden Glory and It's Showtime in order to secure a top event production team, and to secure all the top fighters in the world. Pierre Andurand, Marcus Luer, and Scott Rudmann derived the name 'GLORY' for the new brand from Golden Glory.
The name GLORY has caused some confusion to arise as to Golden Glory's role with the new organization. GLORY has clarified that Golden Glory, like the It's Showtime organization, was bought and absorbed by the investment team headed by Pierre Andurand, and not the other way around. A number of people formerly involved with It's Showtime, the Golden Glory team and the United Glory event became GLORY consultants, though Simon Rutz, the founder and former owner of It's Showtime, has departed the company.
- Dave Walsh. "LiverKick - LiverKick". Retrieved 12 June 2015.
- John Joe O'Regan (2012-10-25). "GLORY takes over DREAM for NYE show - Fighters Only". Fightersonlymag.com. Retrieved 2014-04-08.
- "News - Â'ItÂ's ShowtimeÂ' promoter Simon Rutz retires from kickboxing business". Gloryworldseries.com. 2013-03-28. Retrieved 2014-04-08.