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1964 United States presidential election

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1964 United States presidential election

← 1960 November 3, 1964 1968 →

538 members of the Electoral College
270 electoral votes needed to win
Turnout62.8%[1] Decrease 1.0 pp
Nominee Lyndon B. Johnson Barry Goldwater
Party Democratic Republican
Home state Texas Arizona
Running mate Hubert Humphrey William E. Miller
Electoral vote 486 52
States carried 44 + DC 6
Popular vote 43,129,040 27,175,754
Percentage 61.1% 38.5%

1964 United States presidential election in California1964 United States presidential election in Oregon1964 United States presidential election in Washington (state)1964 United States presidential election in Idaho1964 United States presidential election in Nevada1964 United States presidential election in Utah1964 United States presidential election in Arizona1964 United States presidential election in Montana1964 United States presidential election in Wyoming1964 United States presidential election in Colorado1964 United States presidential election in New Mexico1964 United States presidential election in North Dakota1964 United States presidential election in South Dakota1964 United States presidential election in Nebraska1964 United States presidential election in Kansas1964 United States presidential election in Oklahoma1964 United States presidential election in Texas1964 United States presidential election in Minnesota1964 United States presidential election in Iowa1964 United States presidential election in Missouri1964 United States presidential election in Arkansas1964 United States presidential election in Louisiana1964 United States presidential election in Wisconsin1964 United States presidential election in Illinois1964 United States presidential election in Michigan1964 United States presidential election in Indiana1964 United States presidential election in Ohio1964 United States presidential election in Kentucky1964 United States presidential election in Tennessee1964 United States presidential election in Mississippi1964 United States presidential election in Alabama1964 United States presidential election in Georgia1964 United States presidential election in Florida1964 United States presidential election in South Carolina1964 United States presidential election in North Carolina1964 United States presidential election in Virginia1964 United States presidential election in West Virginia1964 United States presidential election in the District of Columbia1964 United States presidential election in Maryland1964 United States presidential election in Delaware1964 United States presidential election in Pennsylvania1964 United States presidential election in New Jersey1964 United States presidential election in New York1964 United States presidential election in Connecticut1964 United States presidential election in Rhode Island1964 United States presidential election in Vermont1964 United States presidential election in New Hampshire1964 United States presidential election in Maine1964 United States presidential election in Massachusetts1964 United States presidential election in Hawaii1964 United States presidential election in Alaska1964 United States presidential election in the District of Columbia1964 United States presidential election in Maryland1964 United States presidential election in Delaware1964 United States presidential election in New Jersey1964 United States presidential election in Connecticut1964 United States presidential election in Rhode Island1964 United States presidential election in Massachusetts1964 United States presidential election in Vermont1964 United States presidential election in New Hampshire
Presidential election results map. Blue denotes states won by Johnson/Humphrey and red denotes those won by Goldwater/Miller. Numbers indicate electoral votes cast by each state.

President before election

Lyndon B. Johnson

Elected President

Lyndon B. Johnson

The 1964 United States presidential election was the 45th quadrennial presidential election. It was held on Tuesday, November 3, 1964. Incumbent Democratic President Lyndon B. Johnson defeated Republican Senator Barry Goldwater in a landslide victory. Johnson was the fourth and most recent vice president to succeed the presidency following the death of his predecessor and win a full term in his own right. Johnson won the largest share of the popular vote for the Democratic Party in history, 61.1%, and the highest for any candidate since the advent of widespread popular elections in 1824.

Johnson took office on November 22, 1963, following the assassination of John F. Kennedy, and generally continued his predecessor's policies, except with greater emphasis on civil rights. He easily defeated a primary challenge from segregationist Alabama Governor George Wallace to win the nomination. At the 1964 Democratic National Convention, Johnson selected liberal Minnesota Senator Hubert Humphrey as his running mate. In the narrow Republican contest, conservative Arizona Senator Barry Goldwater defeated liberal New York Governor Nelson Rockefeller and Pennsylvania Governor William Scranton.

Johnson championed a series of anti-poverty programs, collectively known as Great Society, and his passage of the Civil Rights Act of 1964. Goldwater espoused a low-tax, small-government philosophy with an aggressive foreign policy. Although he personally opposed segregation and previously supported the Civil Rights Act of 1957 and 1960, Goldwater opposed the Civil Rights Act of 1964, saying it was unconstitutional. Democrats successfully portrayed Goldwater as a dangerous extremist, most infamously in the "Daisy" television advertisement. The Republican party was divided between its moderate and conservative factions, with Rockefeller and other moderate party leaders refusing to campaign for Goldwater. Johnson led by wide margins in all polls during the campaign.

Johnson carried 44 states and the District of Columbia, which voted for the first time in this election. Goldwater won his home state and swept the five states of the Deep South, due to the Democratic Party's strong support of civil rights and desegregation. Several southern states had not voted for a Republican presidential candidate since the end of Reconstruction in 1877.

This was the last election in which the Democratic Party won a majority of the white vote, with 59% of white voters shunning Goldwater for Johnson. This was the last election in which the Democratic nominee carried Idaho, Utah, Wyoming, North Dakota, South Dakota, Nebraska[a], Kansas, or Oklahoma, and the only election ever in which the Democrats carried Alaska. This marked the first presidential election in history in which the Democrats carried Vermont, and conversely, the first in which the Republicans carried Georgia.

This was also the last election until 1992 in which the Democrats carried California, Colorado, Illinois, Montana, Nevada, New Mexico, New Jersey, New Hampshire, or Vermont, as well as the last election until 2008 in which the Democrats carried Virginia or Indiana. As such, this was the most recent presidential election in which the entire Midwestern region voted Democratic. As of 2024, this marks the last time that a Democratic presidential candidate has won more than 400 electoral votes. This is also the only election between 1960 and 1972 in which Richard Nixon was not the Republican nominee.

Assassination of President John F. Kennedy[edit]

President and Mrs. Kennedy in the Dallas motorcade

President Kennedy was assassinated on November 22, 1963, in Dallas, Texas, immediately followed by Vice President Lyndon B. Johnson's succession to the presidency.

Americans were shocked and saddened by the loss of the charismatic President Kennedy, while opposing candidates were put in the awkward position of running against the policies of a slain and popular political figure.[2]

During the following period of mourning, Republican leaders called for a political moratorium, so as not to appear disrespectful.[3][4] As such, little politicking was done by the candidates of either major party until January 1964, when the primary season officially began.[5] At the time, most political pundits saw Kennedy's assassination as leaving the nation politically unsettled.[2]


Democratic Party[edit]

Democratic Party (United States)
Democratic Party (United States)
1964 Democratic Party ticket
Lyndon B. Johnson Hubert Humphrey
for President for Vice President
President of the United States
U.S. Senator
from Minnesota


Until around the time of the Convention President Johnson insisted that he was undecided about seeking a second term, leading supporters in primaries to either write him in as a candidate or vote for Favourite sons. All of these “favourite sons” ultimately endorsed Johnson. This led to Johnson ultimately receiving 88.41% of the vote through his surrogates despite formally receiving only 17.8% of the vote.

The only candidate other than President Johnson to actively campaign was then-Alabama Governor George Wallace, who ran in a number of northern primaries, though his candidacy was geared more towards promoting the philosophy of states' rights among a northern audience; while expecting some support from delegations in the South, Wallace was certain that he was not in contention for the Democratic nomination.[6]

The Mississippi Delegation[edit]

At the national convention, the integrated Mississippi Freedom Democratic Party (MFDP) claimed the seats for delegates for Mississippi, not on the grounds of Party rules, but because the official Mississippi delegation had been elected by a white primary system. The national party's liberal leaders supported an even division of the seats between the two Mississippi delegations; Johnson was concerned that, while the regular Democrats of Mississippi would probably vote for Goldwater anyway, rejecting them would lose him the South. Eventually, Hubert Humphrey, Walter Reuther, and the black civil rights leaders, including Roy Wilkins, Martin Luther King Jr., and Bayard Rustin, worked out a compromise: The MFDP took two seats; the regular Mississippi delegation was required to pledge to support the party ticket; and no future Democratic convention would accept a delegation chosen by a discriminatory poll. Joseph L. Rauh Jr., the MFDP's lawyer, initially refused this deal, but they eventually took their seats. Many white delegates from Mississippi and Alabama refused to sign any pledge, and left the convention; and many young civil rights workers were offended by any compromise.[7] Johnson biographers Rowland Evans and Robert Novak claim that the MFDP fell under the influence of "black radicals" and rejected their seats.[8] Johnson would later lose Louisiana, Alabama, Mississippi, Georgia, and South Carolina in the general election.

Vice-Presidential selection[edit]

Johnson also faced trouble from Robert F. Kennedy, President Kennedy's younger brother and the U.S. Attorney General. Kennedy and Johnson's relationship was troubled from the time Robert Kennedy was a Senate staffer. Then-Majority Leader Johnson surmised that Kennedy's hostility was the direct result of the fact that Johnson frequently recounted a story that embarrassed Kennedy's father, Joseph P. Kennedy, the ambassador to the United Kingdom. According to his recounting, Johnson and President Franklin D. Roosevelt misled the ambassador, upon a return visit to the United States, to believe that Roosevelt wished to meet in Washington for friendly purposes; in fact, Roosevelt planned to — and did — fire the ambassador, due to the ambassador's well publicized views.[9] The Johnson–Kennedy hostility was rendered mutual in the 1960 primaries and the 1960 Democratic National Convention, when Robert Kennedy had tried to prevent Johnson from becoming his brother's running mate, a move that deeply embittered both men.

In early 1964, despite his personal animosity for the president, Kennedy had tried to force Johnson to accept him as his running mate. Johnson eliminated this threat by announcing that none of his cabinet members would be considered for second place on the Democratic ticket. Johnson also became concerned that Kennedy might use his scheduled speech at the 1964 Democratic Convention to create a groundswell of emotion among the delegates to make him Johnson's running mate; he prevented this by deliberately scheduling Kennedy's speech on the last day of the convention, after his running mate had already been chosen. Shortly after the 1964 Democratic Convention, Kennedy decided to leave Johnson's cabinet and run for the U.S. Senate in New York; he won the general election in November. Johnson chose United States Senator Hubert Humphrey from Minnesota, a liberal and civil rights activist, as his running mate.

Republican Party[edit]

Republican Party (United States)
Republican Party (United States)
1964 Republican Party ticket
Barry Goldwater William E. Miller
for President for Vice President
U.S. Senator
from Arizona
(1953–1965, 1969–1987)
U.S. Representative
from New York


In order of delegates and votes won
Barry Goldwater William Scranton Margaret Chase Smith Nelson Rockefeller Hiram Fong Henry Cabot Lodge Jr. George W. Romney Walter Judd
U.S Senator from


(1953–65, 1969–87)


of Pennsylvania (1963–67)

U.S. Senator from Maine



of New York (1959–73)

U.S Senator

from Hawaii (1959–77)

Ambassador to the United Nations



of Michigan (1963–69)

Former Representative from Minnesota


2,267,079 votes

1,220 PD

245,401 votes

50 PD

227.007 votes

22 PD

1,304,204 votes

6 PD

5 PD 386,661 votes

3 PD

1,955 votes

1 PD

1 PD
Harold Stassen Jim Rhodes John W. Byrnes
Former Governor

of Minnesota (1939–43)


of Ohio (1953–71, 1975–83)

Representative from Wisconsin


114,083 votes 615,754 votes 299,612 votes


Republican primaries results by state
Technically, in South Dakota and Florida, Goldwater finished in second to "Unpledged Delegates", but he finished before all other candidates.

The Republican Party (GOP) was badly divided in 1964 between its conservative and moderate-liberal factions. Former vice president Richard Nixon, who had been beaten by Kennedy in the extremely close 1960 presidential election, decided not to run. Nixon, a moderate with ties to both wings of the GOP, had been able to unite the factions in 1960; in his absence, the way was clear for the two factions to engage in a hard-fought campaign for the nomination. Barry Goldwater, a Senator from Arizona, was the champion of the conservatives. The conservatives had historically been based in the American Midwest, but beginning in the 1950s, they had been gaining in power in the South and West, and the core of Goldwater's support came from suburban conservative Republicans. The conservatives favored a low-tax, small federal government which supported individual rights and business interests, and opposed social welfare programs. They also supported an internationalist and interventionist foreign policy. The conservatives resented the dominance of the GOP's moderate wing, which was based in the Northeastern United States. Since 1940, the Eastern moderates had defeated conservative presidential candidates at the GOP's national conventions. The conservatives believed the Eastern Republicans were little different from liberal Democrats in their philosophy and approach to government. Goldwater's chief opponent for the Republican nomination was Nelson Rockefeller, the Governor of New York and the long-time leader of the GOP's liberal faction.

In 1961, a group of twenty-two conservatives, headed by Ohio Representative John M. Ashbrook, lawyer and National Review publisher William A. Rusher, and scholar F. Clifton White, met privately in Chicago to discuss the formation of a grass-roots organization to secure the nomination of a conservative as the 1964 Republican candidate. The main headquarters for the organization were established at Suite 3505 of the Chanin Building in New York City, leading members to refer to themselves as the "Suite 3505 Committee". Following the 1962 mid-term elections, they formally backed Goldwater, who notified them that he did not want to run for the presidency. In April 1963, they formed the Draft Goldwater Committee, chaired by Texas Republican Party Chairman Peter O'Donnell. The committee solidified growing conservative strength in the West and South, and began working to gain control of state parties in the Midwest from liberal Republicans. Throughout the rest of the year, speculation about a potential Goldwater candidacy grew, and grass-roots activism and efforts among conservative Republicans expanded.[citation needed]

Initially, Rockefeller was considered the front-runner, ahead of Goldwater. However, in 1963, two years after Rockefeller's divorce from his first wife, he was remarried to Margaretta "Happy" Murphy, who was nearly 18 years his junior and had just divorced her husband and surrendered her four children to his custody.[10] The fact that Murphy had suddenly divorced her husband before marrying Rockefeller led to rumors that Rockefeller had been having an extra-marital affair with Margaretta. This angered many social conservatives and female voters within the GOP, many of whom called Rockefeller a "wife stealer".[10] After his remarriage, Rockefeller's lead among Republicans lost 20 points overnight.[10] Senator Prescott Bush of Connecticut, the father of President George H. W. Bush and grandfather of President George W. Bush, was among Rockefeller's critics on this issue: "Have we come to the point in our life as a nation where the governor of a great state — one who perhaps aspires to the nomination for president of the United States — can desert a good wife, mother of his grown children, divorce her, then persuade a young mother of four youngsters to abandon her husband and their four children and marry the governor?"[10]

In the first primary, in New Hampshire, both Rockefeller and Goldwater were considered to be the favorites, but the voters instead gave a surprising victory to write-in candidate U.S. ambassador to South Vietnam, Henry Cabot Lodge Jr. who was Nixon's running mate in 1960 and a former Massachusetts senator. He went on to win the Massachusetts and New Jersey primaries, before withdrawing his candidacy because he had finally decided he did not want the Republican nomination.[11]

Despite his defeat in New Hampshire, Goldwater pressed on, winning the Illinois, Texas, and Indiana primaries, with little opposition, and Nebraska's primary, after a stiff challenge from a draft-Nixon movement. Goldwater also won a number of state caucuses, and gathered even more delegates. Meanwhile, Nelson Rockefeller won the West Virginia and Oregon primaries against Goldwater, and William Scranton won in his home state of Pennsylvania. Both Rockefeller and Scranton also won several state caucuses, mostly in the Northeast.

The final showdown between Goldwater and Rockefeller was in the California primary. In spite of the previous accusations regarding his marriage, Rockefeller led Goldwater in most opinion polls in California, and he appeared headed for victory when his new wife gave birth to a son, Nelson Rockefeller Jr., three days before the primary.[10] His son's birth brought the issue of adultery front and center, and Rockefeller suddenly lost ground in the polls. Combined with Goldwater conservatives' expanded dedicated efforts and superior organizing,[10] Goldwater won the primary by a narrow 51–48% margin, thus eliminating Rockefeller as a serious contender and all but clinching the nomination. With Rockefeller's elimination, the party's moderates and liberals turned to William Scranton, the Governor of Pennsylvania, in the hopes that he could stop Goldwater. However, as the Republican Convention began, Goldwater was seen as the heavy favorite to win the nomination. This was notable, as it signified a shift to a more conservative-leaning Republican Party.

Total popular vote


The 1964 Republican National Convention, July 13–16 at Daly City, California's Cow Palace arena, was one of the most bitter in Republican history.[citation needed] The party's moderates and conservatives openly expressed their contempt for each other. Rockefeller was loudly booed when he came to the podium for his speech; in his speech, he roundly criticized the party's conservatives, which led many conservatives in the galleries to yell and scream at him. A group of moderates tried to rally behind Scranton to stop Goldwater, but Goldwater's forces easily brushed his challenge aside,[citation needed] and Goldwater was nominated on the first ballot. The presidential tally was as follows:

The vice-presidential nomination went to little-known Republican Party Chairman William E. Miller, a Representative from western New York. Goldwater stated that he chose Miller simply because "he drives [President] Johnson nuts". This would be the only Republican ticket from 1952 to 1972 that did not include Nixon.

In accepting his nomination, Goldwater uttered his most famous phrase (a quote from Cicero suggested by speechwriter Harry Jaffa): "I would remind you that extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue."[12] Goldwaters seeming admission of being an extremist alarmed many Moderates who would later vote for Johnson in the general election.

Following the convention many moderates including Rockefeller refused to endorse Goldwater.

General election[edit]


First page of the Civil Rights Act of 1964

Although Goldwater had been successful in rallying conservatives, he was unable to broaden his base of support for the general election. Shortly before the Republican Convention, he had alienated moderate and liberal Republicans by his vote against the Civil Rights Act of 1964, which he opposed due to his opinion that it was unconstitutional,[13] and which Johnson had supported following Kennedy's death and signed into law. Although a staunch supporter of racial equality, having voted in favor of the 1957 and 1960 Civil Rights acts bills and the 24th Amendment to the Constitution, Goldwater felt that desegregation was primarily a states' rights issue, rather than a national policy. He thus believed the 1964 act to be unconstitutional. Goldwater's vote against the legislation helped lead African-Americans to overwhelmingly support Johnson.[14] Goldwater had previously voted in favor of the 1957 and 1960 Civil Rights acts, but only after proposing "restrictive amendments" to them.[14]

Goldwater was also hurt by the reluctance of many prominent moderate Republicans to support him. Governors Nelson Rockefeller of New York and George W. Romney of Michigan refused to endorse Goldwater due to his stance on civil rights and his proposal to make Social Security voluntary, and did not campaign for him. On the other hand, former Vice President Richard Nixon and Governor William Scranton of Pennsylvania loyally supported the GOP ticket and campaigned for Goldwater, although Nixon did not entirely agree with Goldwater's political stances and said that it would "be a tragedy" if Goldwater's platform were not "challenged and repudiated" by the Republicans. Scranton also felt that Goldwater's proposal of voluntarizing Social Security was the "worst kind of fiscal responsibility".[15] The New York Herald-Tribune, a voice for eastern Republicans (and a target for Goldwater activists during the primaries), supported Johnson in the general election. Some moderates even formed a "Republicans for Johnson" organization, although most prominent GOP politicians avoided being associated with it.[16] Republican discontent with Goldwater was the focus of the Johnson campaign's famous advertisement "Confessions of a Republican".

Fact magazine published an article polling psychiatrists around the country as to Goldwater's sanity. Some 1,189 psychiatrists appeared to agree that Goldwater was "emotionally unstable" and unfit for office, though none of the members had actually interviewed him. The article received heavy publicity and resulted in a change to the ethics guidelines of the American Psychiatric Association, now known as the Goldwater rule. In a libel suit, a federal court awarded Goldwater $1 in compensatory damages, and $75,000 in punitive damages.[17][18][19][20][21]

Eisenhower's strong backing could have been an asset to the Goldwater campaign, but instead, its absence was clearly noticed. When questioned about the presidential capabilities of the former president's younger brother, university administrator Milton S. Eisenhower, in July 1964, Goldwater replied: "One Eisenhower in a generation is enough." However, Eisenhower did not openly repudiate Goldwater, and made one television commercial for Goldwater's campaign.[22] A prominent Hollywood celebrity who vigorously supported Goldwater was Ronald Reagan. Reagan gave a well-received televised speech supporting Goldwater; it was so popular that Goldwater's advisors had it played on local television stations around the nation. Many historians consider this speech — "A Time for Choosing" — to mark the beginning of Reagan's transformation from an actor to a political leader. In 1966, Reagan would be elected Governor of California.

Goldwater did not have ties to the Ku Klux Klan (KKK), but he was publicly endorsed by members of the organization.[23][24]Lyndon B. Johnson exploited this association during the elections,[25] but Goldwater barred the KKK from supporting him and denounced them.[26]

Goldwater's gaffes[edit]

Goldwater was famous for speaking "off-the-cuff" at times, and many of his former statements were given wide publicity by the Democrats. In the early 1960s, Goldwater had called the Eisenhower administration "a dime store New Deal".[citation needed]

In December 1961, he told a news conference that "sometimes, I think this country would be better off if we could just saw off the Eastern Seaboard and let it float out to sea", a remark which indicated his dislike of the liberal economic and social policies that were often associated with that part of the nation. That comment came back to hurt him, in the form of a Johnson television commercial,[27] as did remarks about making Social Security voluntary (something that even his running mate Miller felt would lead to the destruction of the system)[28] and selling the Tennessee Valley Authority. In his most famous verbal gaffe, Goldwater once joked that the U.S. military should "lob one [a nuclear bomb] into the men's room of the Kremlin" in the Soviet Union.

Gulf of Tonkin Incident and Resolution[edit]

Meanwhile, President Johnson was concerned he could lose the election by appearing soft on Communism.[29] On July 10, the USS Maddox was ordered into the Gulf of Tonkin, authorized to "maintain contact with the U.S. military command in Saigon ... and arrange 'such communications ... as may be desired'".[30] On July 30, South Vietnamese commandos tried to attack the North Vietnamese radar station on the island of Hon Me,[31] with the USS Maddox sufficiently close that the North Vietnamese believed it was there to provide cover for that commando raid.[32] North Vietnam filed an official complaint with the International Control Commission, accusing the United States of being behind the raid.[31] On August 2, the Maddox reported having been attacked by three North Vietnamese Navy torpedo boats.[33] Johnson called Soviet Premier Khrushchev, saying the US did not want war and asking the Soviets to convince North Vietnam to not attack American warships.[34] The next day, August 3, South Vietnamese raided Cape Vinhson and Cua Ron.[32] That night, in the middle of a thunderstorm, the Maddox intercepted radio messages that gave them "the 'impression' that Communist patrol boats were bracing for [another] assault". They called for air support from the USS Ticonderoga. The pilots didn't see anything, but the Maddox and the nearby USS Turner Joy started shooting in all directions. However, after the incident, all US personnel involved acknowledged they had neither seen nor heard Communist gunfire. Nevertheless, Johnson and an aide Kenneth O'Donnell agreed that Johnson "would have to respond firmly to defend himself against Goldwater and the Republican right wing". Johnson denounced the attack as "unprovoked" and Congress passed the Gulf of Tonkin resolution, giving the president the power to do effectively whatever they felt necessary in Vietnam and began major US involvement in the Vietnam War, and left Goldwater looking like an irresponsible hawk.[35]

Ads and slogans[edit]

Full "Daisy" advertisement

Johnson positioned himself as a moderate, and succeeded in portraying Goldwater as an extremist. CIA Director William Colby asserted that Tracy Barnes instructed the CIA to spy on the Goldwater campaign and the Republican National Committee, to provide information to Johnson's campaign; E. Howard Hunt, later implicated as a ringleader in the Watergate scandal, disputed this, instead claiming the operation had been ordered by the White House.[36]

Goldwater had a habit of making blunt statements about war, nuclear weapons, and economics that could be turned against him. Most famously, the Johnson campaign broadcast a television commercial on September 7 dubbed the "Daisy Girl" ad, which featured a little girl picking petals from a daisy in a field, counting the petals, which then segues into a launch countdown and a nuclear explosion.[37] The ads were in response to Goldwater's advocacy of "tactical" nuclear weapons use in Vietnam.[38] "Confessions of a Republican", another Johnson ad, features a monologue from a man who tells viewers that he had previously voted for Eisenhower and Nixon, but now worries about the "men with strange ideas", "weird groups", and "the head of the Ku Klux Klan" who were supporting Goldwater; he concludes that "either they're not Republicans, or I'm not".[39] Voters increasingly viewed Goldwater as a right-wing fringe candidate. His slogan, "In your heart, you know he's right", was successfully parodied by the Johnson campaign into, "In your guts, you know he's nuts", or, "In your heart, you know he might" (as in "he might push the nuclear button"), or even, "In your heart, he's too far right".[40][41]

The Johnson campaign's greatest concern may have been voter complacency leading to low turnout in key states. To counter this, all of Johnson's broadcast ads concluded with the line: "Vote for President Johnson on November 3. The stakes are too high for you to stay home."[42][43] The Democratic campaign used two other slogans: "All the way with LBJ";[44][45][46] and, "LBJ for the USA".[47]

The election campaign was disrupted for a week by the death of former president Herbert Hoover on October 20, 1964, because it was considered disrespectful to be campaigning during a time of mourning. Hoover died of natural causes. He had been U.S. president from 1929 to 1933. Both major candidates attended his funeral.[48]

Johnson led in all opinion polls by huge margins throughout the entire campaign.[49]


Election results by county.

The election was held on November 3, 1964. Johnson beat Goldwater in the general election, winning over 61% of the popular vote. Johnson became the only Democrat between 1944 and 1976 to win a majority of the popular vote. In the end, Goldwater won only his native state of Arizona and five Deep South states — Louisiana, Mississippi, Georgia, Alabama, and South Carolina — which had been increasingly alienated by Democratic civil rights policies, and where Jim Crow laws tended to be still active to varying degrees, before the following year's Voting Rights Act outlawed them entirely.

The five Southern states that voted for Goldwater swung over dramatically to support him. For instance, in Mississippi, where Democrat Franklin D. Roosevelt had won 97% of the popular vote in 1936, Goldwater won 87% of the vote.[50] Of these states, Louisiana had been the only state where a Republican had won even once since Reconstruction.

Results by congressional district.

The 1964 election was a major transition point for the South, and an important step in the process by which the Democrats' former "Solid South" became a Republican bastion. Nonetheless, Johnson still managed to eke out a bare popular majority of 51–49% (6.307 to 5.993 million) in the eleven former Confederate states. Conversely, Johnson was the first Democrat ever to carry the state of Vermont in a presidential election, and only the second Democrat, after Woodrow Wilson in 1912, when the Republican Party was divided, to carry Maine since the Republican Party was founded in 1854. Maine and Vermont had been the only states that FDR had failed to carry during any of his four successful presidential bids.

Around twenty percent of the people who had voted for Nixon in the 1960 election switched their support to Johnson.[51] Of the 3,126 counties/districts/independent cities making returns, Johnson won in 2,275 (72.77%), while Goldwater carried 826 (26.42%). Unpledged electors carried six counties in Alabama (0.19%). Johnson was the first president whose home state was in the former Confederacy since Zachary Taylor in 1848.

The Johnson landslide defeated many conservative Republican congressmen, giving him a majority that could overcome the conservative coalition. Johnson's landslide victory coincided with the defeat of many conservative Republican congressmen. The subsequent 89th Congress would pass major legislation such as the Social Security Amendments of 1965 and the Voting Rights Act of 1965. The 1964 election marked the beginning of a major, long-term re-alignment in American politics, as Goldwater's unsuccessful bid significantly influenced the modern conservative movement. The movement of conservatives to the Republican Party continued, culminating in the 1980 presidential victory of Ronald Reagan.

This was the first election to have the participation of the District of Columbia, under the 23rd Amendment to the US Constitution from 1961. The Johnson campaign broke two American election records previously held by Franklin Roosevelt: the most Electoral College votes won by a major-party candidate running for the White House for the first time (with 486 to the 472 won by Roosevelt in 1932); and the largest share of the popular vote under the current Democratic/Republican competition (Roosevelt won 60.8% nationwide, Johnson 61.1%). This first-time electoral count was exceeded when Ronald Reagan won 489 votes in 1980.

Electoral results
Presidential candidate Party Home state Popular vote[52] Electoral
Running mate
Count Percentage Vice-presidential candidate Home state Electoral vote[53]
Lyndon B. Johnson (incumbent) Democratic Texas 43,129,040 61.05% 486 Hubert Humphrey Minnesota 486
Barry Goldwater Republican Arizona 27,175,754 38.47% 52 William E. Miller New York 52
(unpledged electors) Democratic Alabama 210,732 0.30% 0 Alabama 0
Eric Hass Socialist Labor New York 45,189 0.06% 0 Henning A. Blomen Massachusetts 0
Clifton DeBerry Socialist Workers Illinois 32,706 0.05% 0 Ed Shaw Michigan 0
E. Harold Munn Prohibition Michigan 23,267 0.03% 0 Mark R. Shaw Massachusetts 0
John Kasper States' Rights New York 6,953 0.01% 0 J. B. Stoner Georgia 0
Joseph B. Lightburn Constitution West Virginia 5,061 0.01% 0 Theodore Billings Colorado 0
Other 12,837 0.02% Other
Total 70,641,539 100% 538 538
Needed to win 270 270
Popular vote[52]
Electoral vote[53]


Although Goldwater was decisively defeated, some political pundits and historians believe he laid the foundation for the conservative revolution to follow. Among them is Rick Perlstein, historian of the American conservative movement, who wrote of Goldwater's defeat: "Here was one time, at least, when history was written by the losers."[54] Ronald Reagan's speech on Goldwater's behalf, grass-roots organization, and the conservative takeover (although temporary in the 1960s) of the Republican party would all help to bring about the "Reagan Revolution" of the 1980s.

Johnson used his victory in the 1964 election to launch the Great Society program at home, sign the Voting Rights Act of 1965, and start the War on Poverty. He also escalated the Vietnam War, which eroded his popularity. By 1968, Johnson's popularity had declined, and the Democrats became so split over his candidacy that he withdrew as a candidate. Moreover, his support of civil rights for blacks helped split white union members and Southerners away from Franklin D. Roosevelt's Democratic New Deal Coalition, which would later lead to the phenomenon of the "Reagan Democrat".[55] Of the 14 presidential elections that followed up to 2020, Democrats would win only six times, although, in eight of those elections, the Democratic candidate received the highest number of popular votes. The election also furthered the shift of the black voting electorate away from the Republican Party, a phenomenon which had begun with the New Deal. Since the 1964 election, Democratic presidential candidates have almost consistently won 80–95% of the black vote in each presidential election.

Geography of results[edit]

Cartographic gallery[edit]

Results by state[edit]


States/districts won by Johnson/Humphrey
States/districts won by Goldwater/Miller
Lyndon B. Johnson
Barry Goldwater
Unpledged electors
Unpledged Democratic
Other Margin State total
State electoral
# % electoral
# % electoral
# % electoral
# % electoral
# % #
Alabama 10 - - - 479,085 69.45 10 210,732 30.55 - - - - −268,353 −38.90 689,817 AL
Alaska 3 44,329 65.91 3 22,930 34.09 - - - - - - - 21,399 31.82 67,259 AK
Arizona 5 237,753 49.45 - 242,535 50.45 5 - - - 482 0.10 - −4,782 −1.00 480,770 AZ
Arkansas 6 314,197 56.06 6 243,264 43.41 - - - - - - - 70,933 12.66 560,426 AR
California 40 4,171,877 59.11 40 2,879,108 40.79 - - - - 489 0.01 - 1,292,769 18.32 7,057,586 CA
Colorado 6 476,024 61.27 6 296,767 38.19 - - - - 302 0.04 - 179,257 23.07 776,986 CO
Connecticut 8 826,269 67.81 8 390,996 32.09 - - - - - - - 435,273 35.72 1,218,578 CT
Delaware 3 122,704 60.95 3 78,078 38.78 - - - - 113 0.06 - 44,626 22.17 201,320 DE
D. C. 3 169,796 85.50 3 28,801 14.50 - - - - - - - 140,995 71.00 198,597 DC
Florida 14 948,540 51.15 14 905,941 48.85 - - - - - - - 42,599 2.30 1,854,481 FL
Georgia 12 522,557 45.87 - 616,584 54.12 12 - - - - - - −94,027 −8.25 1,139,336 GA
Hawaii 4 163,249 78.76 4 44,022 21.24 - - - - - - - 119,227 57.52 207,271 HI
Idaho 4 148,920 50.92 4 143,557 49.08 - - - - - - - 5,363 1.83 292,477 ID
Illinois 26 2,796,833 59.47 26 1,905,946 40.53 - - - - - - - 890,887 18.94 4,702,841 IL
Indiana 13 1,170,848 55.98 13 911,118 43.56 - - - - 1,374 0.07 - 259,730 12.42 2,091,606 IN
Iowa 9 733,030 61.88 9 449,148 37.92 - - - - 182 0.02 - 283,882 23.97 1,184,539 IA
Kansas 7 464,028 54.09 7 386,579 45.06 - - - - 1,901 0.22 - 77,449 9.03 857,901 KS
Kentucky 9 669,659 64.01 9 372,977 35.65 - - - - - - - 296,682 28.36 1,046,105 KY
Louisiana 10 387,068 43.19 - 509,225 56.81 10 - - - - - - −122,157 −13.63 896,293 LA
Maine 4 262,264 68.84 4 118,701 31.16 - - - - - - - 143,563 37.68 381,221 ME
Maryland 10 730,912 65.47 10 385,495 34.53 - - - - 1 0.00 - 345,417 30.94 1,116,457 MD
Massachusetts 14 1,786,422 76.19 14 549,727 23.44 - - - - 4,755 0.20 - 1,236,695 52.74 2,344,798 MA
Michigan 21 2,136,615 66.70 21 1,060,152 33.10 - - - - 1,704 0.05 - 1,076,463 33.61 3,203,102 MI
Minnesota 10 991,117 63.76 10 559,624 36.00 - - - - 2,544 0.16 - 431,493 27.76 1,554,462 MN
Mississippi 7 52,618 12.86 - 356,528 87.14 7 - - - - - - −303,910 −74.28 409,146 MS
Missouri 12 1,164,344 64.05 12 653,535 35.95 - - - - - - - 510,809 28.10 1,817,879 MO
Montana 4 164,246 58.95 4 113,032 40.57 - - - - - - - 51,214 18.38 278,628 MT
Nebraska 5 307,307 52.61 5 276,847 47.39 - - - - - - - 30,460 5.22 584,154 NE
Nevada 3 79,339 58.58 3 56,094 41.42 - - - - - - - 23,245 17.16 135,433 NV
New Hampshire 4 184,064 63.89 4 104,029 36.11 - - - - - - - 78,036 27.78 288,093 NH
New Jersey 17 1,867,671 65.61 17 963,843 33.86 - - - - 7,075 0.25 - 903,828 31.75 2,846,770 NJ
New Mexico 4 194,017 59.22 4 131,838 40.24 - - - - 1,217 0.37 - 62,179 18.98 327,615 NM
New York 43 4,913,156 68.56 43 2,243,559 31.31 - - - - 6,085 0.08 - 2,669,597 37.25 7,166,015 NY
North Carolina 13 800,139 56.15 13 624,844 43.85 - - - - - - - 175,295 12.30 1,424,983 NC
North Dakota 4 149,784 57.97 4 108,207 41.88 - - - - - - - 41,577 16.09 258,389 ND
Ohio 26 2,498,331 62.94 26 1,470,865 37.06 - - - - - - - 1,027,466 25.89 3,969,196 OH
Oklahoma 8 519,834 55.75 8 412,665 44.25 - - - - - - - 107,169 11.49 932,499 OK
Oregon 6 501,017 63.72 6 282,779 35.96 - - - - - - - 218,238 27.75 786,305 OR
Pennsylvania 29 3,130,954 64.92 29 1,673,657 34.70 - - - - 5,092 0.11 - 1,457,297 30.22 4,822,690 PA
Rhode Island 4 315,463 80.87 4 74,615 19.13 - - - - 2 0.00 - 240,848 61.74 390,091 RI
South Carolina 8 215,700 41.10 - 309,048 58.89 8 - - - - - - −93,348 −17.79 524,756 SC
South Dakota 4 163,010 55.61 4 130,108 44.39 - - - - - - - 32,902 11.22 293,118 SD
Tennessee 11 634,947 55.50 11 508,965 44.49 - - - - - - - 125,982 11.01 1,143,946 TN
Texas 25 1,663,185 63.32 25 958,566 36.49 - - - - - - - 704,619 26.82 2,626,811 TX
Utah 4 219,628 54.86 4 180,682 45.14 - - - - - - - 38,946 9.73 400,310 UT
Vermont 3 108,127 66.30 3 54,942 33.69 - - - - - - - 53,185 32.61 163,089 VT
Virginia 12 558,038 53.54 12 481,334 46.18 - - - - 2,895 0.28 - 76,704 7.36 1,042,267 VA
Washington 9 779,881 61.97 9 470,366 37.37 - - - - 7,772 0.62 - 309,515 24.59 1,258,556 WA
West Virginia 7 538,087 67.94 7 253,953 32.06 - - - - - - - 284,134 35.87 792,040 WV
Wisconsin 12 1,050,424 62.09 12 638,495 37.74 - - - - 1,204 0.07 - 411,929 24.35 1,691,815 WI
Wyoming 3 80,718 56.56 3 61,998 43.44 - - - - - - - 18,720 13.12 142,716 WY
TOTALS: 538 43,129,040 61.05 486 27,175,754 38.47 52 210,732 0.30 - - - - 15,951,287 22.58 70,641,539 US

States that flipped from Republican to Democratic[edit]

States that flipped from Democratic to Republican[edit]

States that flipped from Unpledged to Republican[edit]

Close states[edit]

Margin of victory less than 5% (23 electoral votes):

  1. Arizona, 1.00% (4,782 votes)
  2. Idaho, 1.83% (5,363 votes)
  3. Florida, 2.30% (42,599 votes)

Margin of victory over 5%, but less than 10% (40 electoral votes):

  1. Nebraska, 5.22% (30,460 votes)
  2. Virginia, 7.36% (76,704 votes)
  3. Georgia, 8.25% (94,027 votes)
  4. Kansas, 9.03% (77,449 votes)
  5. Utah, 9.73% (38,946 votes)

Tipping point:

  1. Washington, 24.59% (309,515 votes)



Counties with highest percent of vote (Democratic)

  1. Duval County, Texas 92.55%
  2. Knott County, Kentucky 90.61%
  3. Webb County, Texas 90.08%
  4. Jim Hogg County, Texas 89.87%
  5. Menominee County, Wisconsin 89.12%

Counties with highest percent of vote (Republican)

  1. Holmes County, Mississippi 96.59%
  2. Noxubee County, Mississippi 96.59%
  3. Amite County, Mississippi 96.38%
  4. Leake County, Mississippi 96.23%
  5. Franklin County, Mississippi 96.05%

Counties with highest percent of vote (other)

  1. Macon County, Alabama 61.54%
  2. Limestone County, Alabama 56.01%
  3. Jackson County, Alabama 53.53%
  4. Lauderdale County, Alabama 52.45%
  5. Colbert County, Alabama 51.41%

Voter demographics[edit]

The 1964 presidential vote by demographic subgroup
Demographic subgroup Johnson Goldwater
Total vote 61 38
Men 60 40
Women 62 38
18–29 years old 64 36
30–49 years old 61 39
50 and older 59 41
White 59 41
Black 94 6
Protestants 55 45
Catholics 76 24
Democrats 87 13
Republicans 20 80
Independents 56 44
Less than high school 66 34
High school 62 38
College graduate or higher 52 48
Professional and business 54 46
White-collar 57 43
Blue-collar 71 29
Northeast 68 32
Midwest 61 39
South 52 48
West 60 40
Union households
Union 73 27

Source: [58]

See also[edit]


  1. ^ Two Democrats (Barack Obama in 2008 and Joe Biden in 2020) have since won an electoral vote from Nebraska's 2nd Congressional District, however Johnson remains the last Democrat to carry the state as a whole


  1. ^ "National General Election VEP Turnout Rates, 1789-Present". United States Election Project. CQ Press.
  2. ^ a b White 1965, p. 19
  3. ^ Bigart, Homer (November 26, 1963). "GOP Leaders Ask Halt in Campaign". New York Times. p. 11.
  4. ^ White 1965, pp. 59–60
  5. ^ White 1965, p. 101
  6. ^ "Jan 11, 1964: WALLACE CONSIDERS PRIMARIES IN NORTH". New York Times. Retrieved January 25, 2018.
  7. ^ Unger and Unger; LBJ; a Life (1999) pp. 325–326; Dallek Flawed Giant, p. 164.
  8. ^ Evans and Novak (1966) pp. 451–456.
  9. ^ Robert A. Caro; "The Years of Lyndon Johnson: The Passage of Power" (2012), ch. 3 ("It's about Roosevelt and his father", Johnson said).
  10. ^ a b c d e f Frum, David (2000). How We Got Here: The '70s. New York: Basic Books. pp. 58–59. ISBN 0-465-04195-7.
  11. ^ Johnson, Robert David, All the Way with LBJ, p. 111. ISBN 9780521425957
  12. ^ "News Analysis; The Extremism Issue; Aides Say Goldwater Sought to Extol Patriotism and Defend His Party Stand". The New York Times. July 23, 1964. Retrieved February 3, 2021.
  13. ^ "Civil Rights Act of 1964 – CRA – Title VII – Equal Employment Opportunities – 42 US Code Chapter 21". Archived from the original on January 25, 2010.
  14. ^ a b Barnes, Bart (May 30, 1998). "Barry Goldwater, GOP Hero, Dies". The Washington Post. Retrieved November 6, 2016.
  15. ^ Black, Conrad (2007), p. 464.
  16. ^ Nation: The Social Security Argument, Time, October 23, 1964
  17. ^ Nick Gillespie (July 30, 2006). "The Hard Right". New York Times.
  18. ^ Sally Satel (June 30, 2004). "Essay; The Perils of Putting National Leaders on the Couch". New York Times.
  19. ^ "'64 Poll of Psychiatrists On Goldwater Defended". The New York Times. September 5, 1965.
  20. ^ "EXPERT CONDEMNS GOLDWATER POLL – Tells Libel Trial Magazine Survey Was 'Loaded'". The New York Times. May 16, 1968.
  21. ^ "Goldwater Awarded $75,000 in Damages In His Suit for Libel". The New York Times. May 25, 1968. p. 1.
  22. ^ "The Living Room Candidate – Commercials – 1964 – Ike at Gettysburg".
  23. ^ Jamieson, Kathleen Hall (June 20, 1996), "1964: Goldwater vs. Goldwater", Packaging The Presidency, Oxford University PressNew York, NY, pp. 169–220, ISBN 978-0-19-508941-7, retrieved April 12, 2024
  24. ^ "Ku Klux Klan Members Supporting Barry Goldwater's Campaign for the Presidential Nomination at the Republican National Convention, San Francisco, California, as an African American Man Pushes Signs Back". dx.doi.org. Retrieved April 12, 2024.
  25. ^ Beerman, Jill; Diamond, Edwin; Bates, Stephen (1985). "The Spot: The Rise of Political Advertising on Television". The Antioch Review. 43 (3): 366. doi:10.2307/4611507. ISSN 0003-5769.
  26. ^ "New York Times New York City Poll, August 2001". ICPSR Data Holdings. March 29, 2002. Retrieved April 12, 2024.
  27. ^ "The Living Room Candidate – Commercials – 1964 – Eastern Seabord".
  28. ^ "The Living Room Candidate – Commercials – 1964 – Social Security".
  29. ^ Karnow (1983), p. 371.
  30. ^ Karnow (1983), p. 366.
  31. ^ a b Karnow (1983), p. 367.
  32. ^ a b Karnow (1983), p. 370.
  33. ^ Moïse (1996), pp. 50, 78.
  34. ^ Karnow (1983), pp. 368–369.
  35. ^ Karnow (1983), pp. 368–374. Moïse (1996) noted that the Johnson administration did not intentionally fake the incident. However, it's clear that Johnson was under pressure to do something, the attacks that actually occurred earlier were not "unprovoked", as Johnson claimed, and once he had taken action, he could not easily admit that the evidence was over-stated.
  36. ^ Usdin, Steve (May 22, 2018). "When the CIA Infiltrated a Presidential Campaign" (Politico)
  37. ^ "The Living Room Candidate – Commercials – 1964 – Peace Little Girl (Daisy)".
  38. ^ Farber, David. The Age of Great Dreams: America in the 1960s. ISBN 1429931264
  39. ^ "The Living Room Candidate – Commercials – 1964 – Confessions of a Republican".
  40. ^ "10 worst political slogans of all time". The Daily Telegraph. March 23, 2016. Retrieved February 3, 2021.
  41. ^ "Election and the Vietnam War". Encyclopædia Britannica. Retrieved February 3, 2021.
  42. ^ Barth, Jay (May 12, 2016). "1964 redux: The stakes are too high for you to stay at home". Arkansas Times. Retrieved May 18, 2023.
  43. ^ "The Living Room Candidate - Commercials - 1964 - Republican Convention". www.livingroomcandidate.org. Retrieved May 18, 2023.
  44. ^ Wilkes, G. A. (2008), "all the way with LBJ", A Dictionary of Australian Colloquialisms, Oxford University Press, doi:10.1093/acref/9780195563160.001.0001, ISBN 978-0-19-556316-0, retrieved May 18, 2023
  45. ^ "The Vice-Presidency: All the Way with LBJ". Time. April 14, 1961. ISSN 0040-781X. Retrieved May 18, 2023.
  46. ^ "[Delegates on the floor at the 1964 Democratic National Convention, Atlantic City, New Jersey; large banner reading "New York for LBJ all the way..."] / WKL". Library of Congress, Washington, D.C. 20540 USA. Retrieved May 18, 2023.
  47. ^ "LBJ for the USA". Library of Congress.
  48. ^ Best, Gary Dean. Herbert Hoover, the Post-Presidential Years, 1933–1964: 1946–1964. pp. 415, 431–432 ISBN 0817977511
  49. ^ "Gallup Presidential Election Trial-Heat Trends, 1936–2008". Gallup, Inc.
  50. ^ Kornacki, Steve (February 3, 2011). "The 'Southern Strategy', fulfilled". Salon.com. Archived April 13, 2011, at the Wayback Machine.
  51. ^ Murphy, Paul (1974). Political Parties In American History, Volume 3, 1890-present. G. P. Putnam's Sons.
  52. ^ a b Leip, David. "1964 Presidential Election Results". Dave Leip's Atlas of U.S. Presidential Elections. Retrieved May 8, 2013.
  53. ^ a b "Electoral College Box Scores 1789–1996". National Archives and Records Administration. Retrieved August 7, 2005.
  54. ^ Perlstein, Richard (2001). Before the Storm: Barry Goldwater and the Unmaking of the American Consensus. New York: Nation Books. pp. x. ISBN 978-1-56858-412-6.
  55. ^ Williams, Juan (June 10, 2004). "Reagan, the South and Civil Rights". NPR.org. Retrieved February 9, 2021.
  56. ^ "1964 Presidential General Election Data – National". Retrieved March 18, 2013.
  57. ^ "1964 Presidential General Election Data – National". Retrieved March 18, 2013.
  58. ^ "Election Polls -- Vote by Groups, 1960-1964". Gallup. Archived from the original on July 26, 2011. Retrieved June 30, 2021.


Further reading[edit]

  • Annunziata, Frank. "The Revolt Against the Welfare State: Goldwater Conservatism and the Election of 1964." Presidential Studies Quarterly 10.2 (1980): 254–265. online
  • Barone, Michael; Grant Ujifusa (1967). The Almanac of American Politics 1966: The Senators, the Representatives and the Governors: Their Records and Election Results, Their States and Districts.
  • Brennan, Mary C. (1995). Turning Right in the Sixties: The Conservative Capture of the G.O.P. University of North Carolina Press.
  • Burdick, Eugene (1964). The 480. – a political fiction novel around the Republican campaign.
  • Converse, Philip E., Aage R. Clausen, and Warren E. Miller. "Electoral myth and reality: the 1964 election." American Political Science Review 59.2 (1965): 321–336. online, widely cited based on voter surveys.
  • Dallek, Robert (2004). Lyndon B. Johnson: Portrait of a President. Oxford University Press, USA. ISBN 978-0-19-515920-2.
  • Davies, Gareth, and Julian E. Zelizer, eds. America at the Ballot Box: Elections and Political History (2015) pp. 184–195, role of liberalism.
  • Donaldson, Gary (2003). Liberalism's Last Hurrah: The Presidential Campaign of 1964. M. E. Sharpe. ISBN 0-7656-1119-8.
  • Erikson, Robert S. "The influence of newspaper endorsements in presidential elections: The case of 1964." American Journal of Political Science (1976): 207–233. online
  • Evans, Rowland, and Novak, Robert (1966). Lyndon B. Johnson: The Exercise of Power.
  • Farrington, Joshua D. (2020). "Evicted from the Party: Black Republicans and the 1964 Election". Journal of Arizona History 61.1: 127–148.
  • Fraser, Steve; Gary Gerstle, eds. (1990). The Rise and Fall of the New Deal Order, 1930–1980.
  • Goldberg, Robert Alan (1995). Barry Goldwater.
  • Hamby, Alonzo (1992). Liberalism and Its Challengers: From F.D.R. to Bush.
  • Hodgson, Godfrey (1996). The World Turned Right Side Up: A History of the Conservative Ascendancy in America. Houghton Mifflin Company. ISBN 9780395822944.
  • Jensen, Richard (1983). Grass Roots Politics: Parties, Issues, and Voters, 1854–1983.
  • Johnstone, Andrew, and Andrew Priest, eds. US Presidential Elections and Foreign Policy: Candidates, Campaigns, and Global Politics from FDR to Bill Clinton (2017) pp 154–176. online
  • Jurdem, Laurence R. "'The Media Were Not Completely Fair to You': Foreign Policy, the Press and the 1964 Goldwater Campaign". Journal of Arizona History 61.1 (2020): 161–180.
  • Kolkey, Jonathan Martin (1983). The New Right, 1960–1968: With Epilogue, 1969–1980.
  • Ladd, Everett Carll Jr.; Charles D. Hadley (1978). Transformations of the American Party System: Political Coalitions from the New Deal to the 1970s (2nd ed.).
  • Lesher, Stephan (1995). George Wallace.
  • McGirr, Lisa (2002). Suburban Warriors: The Origins of the New American Right. Princeton University Press. ISBN 9780691059037.
  • Mann, Robert (2011). Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater and the Ad That Changed American Politics. Louisiana State University Press.
  • Matthews, Jeffrey J. (1997). "To Defeat a Maverick: The Goldwater Candidacy Revisited, 1963–1964". Presidential Studies Quarterly. 27 (4): 662. online
  • Middendorf, J. William (2006). A Glorious Disaster: Barry Goldwater’s Presidential Campaign and the Origins of the Conservative Movement. Basic Books.
  • Rae, Nicol C. (1994). Southern Democrats. Oxford University Press.
  • Rice, Ross R. "The 1964 Elections in the West." Western Political Quarterly 18.2-2 (1965): 431–438, with full articles on each Western state.
    • Anderson, Totton J., and Eugene C. Lee. "The 1964 election in California." Western Political Quarterly 18.2-2 (1965): 451–474.
  • Perlstein, Rick (2002). Before the Storm: Barry Goldwater and the Unmaking of the American Consensus.
  • Schlesinger Jr., Arthur Meier, ed. (2001). History of American Presidential Elections, 1789–2000.
  • Schuparra, Kurt. "Barry Goldwater and Southern California Conservatism: Ideology, Image and Myth in the 1964 California Republican Presidential Primary." Southern California Quarterly 74.3 (1992): 277–298. online
  • Shermer, Elizabeth Tandy, ed. Barry Goldwater and the remaking of the American political landscape (University of Arizona Press, 2013).
  • Sundquist, James L. (1983). Dynamics of the Party System: Alignment and Realignment of Political Parties in the United States.
  • White, Theodore (1965). The Making of the President: 1964. New York, Atheneum Publishers.
  • Young, Nancy Beck. Two Suns of the Southwest: Lyndon Johnson, Barry Goldwater, and the 1964 Battle between Liberalism and Conservatism (UP of Kansas, 2019). online

Primary sources[edit]

  • Gallup, George H., ed. (1972). The Gallup Poll: Public Opinion, 1935–1971. 3 vols. Random House.
  • Chester, Edward W. (1977). A guide to political platforms.
  • Porter, Kirk H. and Donald Bruce Johnson, eds. (1973). National party platforms, 1840–1972.

External links[edit]