Universal Creative

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Universal Creative
Industry Amusement park designer
Headquarters Orlando, Florida, United States
Key people
Mark Woodbury, president
Thierry Coup, senior vice president
Parent NBCUniversal
Subsidiaries Universal Parks & Resorts
Website Official Website

Universal Creative is the research and development group responsible for designing rides and attractions for Universal Parks & Resorts theme parks. It is Universal's equivalent of Walt Disney Imagineering. From 1968 until 1997, Universal Creative was known as MCA Planning and Development. In 1997, when Universal parent MCA was sold to Seagram and dropped the MCA name, the company was renamed Universal Creative.


Ride films[edit]

Special effects rides[edit]


Roller coasters[edit]


External links[edit]