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Unsplash wordmark logo.svg
Unsplash screenshot.png
Type of businessSubsidiary
Type of site
Stock photography
HeadquartersMontreal, Quebec
OwnerGetty Images
  • Mikael Cho
  • Luke Chesser
  • Stephanie Liverani
  • Angus Woodman
LaunchedMay 29, 2013; 9 years ago (2013-05-29)
Content license

Unsplash is a website dedicated to proprietary stock photography. Since 2021, it has been owned by Getty Images. The website claims over 265,000 contributing photographers and generates more than 16 billion photo impressions per month on their growing library of over 3.48 million photos.[1] Unsplash has been cited as one of the world's leading photography websites by Forbes, Design Hub, CNET, Medium and The Next Web.[2][3][4][5][6]


Initially a pioneer of the copyright-free photography model,[7] Unsplash was created in 2013 by Montreal-based entrepreneur Mikael Cho. While creating a new homepage for his company Crew, Cho was unable to find a suitable stock photo and hired a photographer instead.[8] Afterwards, Cho posted the outtakes from his company photoshoot on Tumblr, inviting people to use them as they saw fit.[9] Unsplash received more than 50,000 visits on its first day.[8]

Cho supplied the first batch of photos to Unsplash, which then received contributions from amateur and professional photographers. Due to the volume of photo submissions, the site employed an editorial team and "curators" picked from the Unsplash community, including Guy Kawasaki, Nas, Khoi Vinh, Amanda Hesser and Om Malik.[10]

In March 2021, Unsplash was acquired by Getty Images for an undisclosed sum. Unsplash will continue to operate as a standalone brand and division of Getty Images with Cho in charge.[11]


An example of a CC0 image added before the license change. 200,000 other images can only be identified by hand.

Unsplash photos are covered by the Unsplash license. The Unsplash license prevents users from using photos from Unsplash in a similar or competing service.[12] While it gives downloaders the right to "copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash",[13] the Unsplash terms of service prohibit selling unaltered copies, including selling the photos as prints or printed on physical goods.[14]

Initially, the permissive copyright terms on its photos led to Unsplash becoming one of the largest photography suppliers on the internet,[15] with its members' photos frequently appearing on articles.

Before June 2017, photos uploaded to Unsplash were made available under the Creative Commons zero license, which is a public domain equivalent license and a waiver, which allowed individuals to freely reuse, repurpose and remix photos for their own projects. In June 2017,[16][17] Unsplash changed the license they made their content available under to their own license, the Unsplash License, which imposes some additional restrictions.[13]

Around 200,000 images were lost to the public domain. It was not possible to segregate or find which images had been available as CC0 prior to the license change due to restrictions on the use of Unsplash's API. At the time of the license change, Creative Commons Director Ryan Merkley asked that "[i]n order to ensure that the commons is maintained, we hope that Unsplash will either a) properly mark all the works shared using CC0 and/or b) make available a full archive of the CC0 works so they can be shared on a platform that supports open licensing".[18] To date, Unsplash have declined to make these works reavailable or easily identifiable by machines.

In February 2018, Unsplash changed their license terms to restrict the sale of photos without first updating, modifying, or otherwise incorporating new creative elements into the photos, prohibiting selling unaltered copies, including selling the photos as prints or printed on physical goods.[19]

In December 2019, Unsplash for Brands was launched, where advertisers can share branded images on Unsplash.[20]

The Unsplash license is incompatible with Creative Commons licenses, meaning that content from Unsplash cannot be published under a Creative Commons license without additional permissions from the original authors.[18] Unsplash actively prevents authors from offering their content under Creative Commons licenses, for instance by deleting references to such licenses from comments.[citation needed]

The lack of attribution for Unsplash photos has been the subject of controversy in photography circles,[21] due to some companies using free Unsplash photography for profit without compensating the photographers. Unsplash itself has stated that it does not support the practice.[13]

Using the Internet Archive, one can still find images published before June 2017 as indicated.[22][23]

This is also a CC0 Picture uploaded in 2016 using the Internet Archive (archive.org)

Under the terms of the CC0 declaration, which states that a surrender into the public domain under CC0 is irrevocable, such images remain in the public domain forever.[24]


In 2016, while still a CC0 business, Unsplash released the Unsplash Book, the world's "first ever fully crowd-sourced" book.[25] The book's photos, essays, and funding were all contributed by Unsplash's community.[26] The book raised $106,000 on Kickstarter and included contributions from Harvard law professor and CC0 inventor Lawrence Lessig, and designer Tobias van Schneider.[27]

Unsplash API[edit]

In addition to its website, Unsplash provides a public application programming interface (API) that answers more than 3.8 billion photo requests per month. Some of the products using the Unsplash API include Medium, Trello, Squarespace, CodePen, Square as well as Unsplash own series of products such as Unsplash for iOS, Unsplash Instant, an extension for Google Chrome that loads Unsplash photos in new tabs and Unsplash for Apple TV.

Unsplash Local[edit]

Beyond its website and API, Unsplash has hosted photo walks in cities around the world including Tokyo, Montreal, Toronto and Boston.[28][29] The photo walks are hosted by guides from the Unsplash community who show participants the best places to take photos in their city, how to use their cameras, and how to compose better photos.[30]


  1. ^ Unsplash. "Stats". Unsplash.com. Retrieved 26 September 2021.
  2. ^ Laurinavicius, Tomas. "33 Epic Sites With Breathtaking Free Stock Photos". Forbes. Archived from the original on 10 March 2016. Retrieved 5 January 2017.
  3. ^ Ark, Casey. "14 Amazing Free Stock Photo Websites". Design Hub. Retrieved 29 September 2022.
  4. ^ Martin, Taylor. "Use these 7 sites to keep your desktop wallpaper fresh". CNET. Retrieved 4 November 2016.
  5. ^ Senos, Dustin. "Stock photos that don't suck". Medium. Retrieved 10 December 2014.
  6. ^ Zee (14 August 2013). "Unsplash is a site full of images you can freely use for your next startup's splash page". The Next Web. Retrieved 4 January 2017.
  7. ^ Webb, Scott. "Free stock photography websites photographers must know ASAP". Retrieved 19 December 2016.
  8. ^ a b Cho, Mikael (16 October 2014). "How side projects saved our startup". Quartz. Retrieved 6 January 2017.
  9. ^ Bourel, Fanny. "Mikael Cho : Une tenacité payante". Les Affaires. Retrieved 30 October 2016.
  10. ^ Unsplash. "Unsplash Collections". Unsplash.com. Retrieved 11 January 2017.
  11. ^ Simpson, Meagan (30 March 2021). "Unsplash to be acquired by Getty Images | BetaKit". BetaKit. Retrieved 30 March 2021.
  12. ^ Unsplash. "License | Unsplash". unsplash.com. Retrieved 12 June 2017.
  13. ^ a b c Unsplash. "Unsplash License". Unsplash.com. Retrieved 11 January 2017.
  14. ^ "Terms & Conditions | Unsplash".
  15. ^ Czikk, Joseph (March 2016). "Unsplash: We're the most viral photo site". Montreal in Technology. Retrieved 10 June 2016.
  16. ^ "License | Unsplash". 8 June 2017. Archived from the original on 8 June 2017. Retrieved 19 January 2021.
  17. ^ "Unsplash no longer uses the CC0 license". 24zero. 15 October 2017. Retrieved 31 December 2022.
  18. ^ a b Merkley, Ryan (22 June 2017). "Community update: Unsplash branded license and ToS changes". Creative Commons.
  19. ^ Unsplash (6 March 2018). "The Unsplash License". Unsplash Blog. Retrieved 15 November 2018.
  20. ^ Ha, Anthony (10 December 2019). "Unsplash is building an ad business around branded stock photos". TechCrunch. Retrieved 30 March 2021.
  21. ^ Tyler (11 January 2015). "Unethical Unsplash". A Funny Thing Happened. Retrieved 11 December 2015.
  22. ^ "By Greg Rakozy | Unsplash". 1 January 2016. Archived from the original on 1 January 2016. Retrieved 19 January 2021.
  23. ^ "Unsplash | Free High-Resolution Photos". 26 May 2015. Archived from the original on 26 May 2015. Retrieved 19 January 2021.
  24. ^ CC0 1.0 Universal, section 2
  25. ^ Ifking, Emma. "The first fully crowd-sourced open book". IT Key Media. Retrieved 8 September 2016.
  26. ^ Unsplash. "Unsplash Book". Unsplash.com. Retrieved 20 June 2016.
  27. ^ MacKay, Jory. "Want to be a published author?". Crew Blog. Retrieved 27 July 2016.
  28. ^ TimeOut Toronto. "Unsplash Toronto Photo Walk". TimeOut. Retrieved 1 January 2017.
  29. ^ "History". Unsplash. Retrieved 17 January 2018.
  30. ^ Unsplash. "Unsplash Local". Unsplash.com. Retrieved 11 January 2017.

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