|30 Rock episode|
Jenna singing her beach-themed song "Catching Crabs in Paradise"
|Directed by||James E. Sheridan|
|Written by||Matt Hubbard|
|Featured music||Jeff Richmond|
|Original air date||October 25, 2012|
"Unwindulax" (//) is the fourth episode of the seventh season of the American television comedy series 30 Rock, and the 129th overall episode of the series. It was directed by James E. Sheridan and written by Matt Hubbard. The episode originally aired on the National Broadcasting Company (NBC) network in the United States on October 25, 2012.
It follows Jenna Maroney attempting to build a new image of herself as a "chilled" out person, and the regrouping of the pranksmen to shatter this image. A parallel storyline follows Jack Donaghy taking Liz Lemon to a Republican Party fundraiser to use her as bait to get the attendees to contribute more to the Romney campaign.
"Unwindulax" was watched by 3.13 million viewers and received a positive critical response. It is the first half of a two-part episode, concluded by "There's No I in America".
Jack (Alec Baldwin) invites Liz (Tina Fey) to a Republican Party fundraiser as his "chum" with the understanding that she will keep her liberal politics to herself in exchange for access to the all-you-can-eat shrimp bar. Once at the party, Jack provokes Liz into an anti-conservative rant, which Jack uses as bait to get the attendees to contribute more to the Romney campaign. Realizing Jack has manipulated her, Liz is furious and receives a lecture from Jack about the power of money over ideas. Determined to prove him wrong, Liz decides to promote the Democratic Party through TGS, using Lutz's grand nephew Kellan Lutz as a guest star on TGS, to promote her liberal political views. Jack, meanwhile, is outraged to learn that the Romney campaign has all the money it needs and is looking for ideas. Jack uses his donation money in an attempt to lure minorities into the Romney camp, paying Don Cheadle $10 million to appear in a Romney campaign commercial. Both of their attempts fail: Grizz and Dot Com are horrified by Jack's commercial and the audience cheers so loud at Kellan Lutz' appearance (and the subsequent removal of his shirt) that they drown out what he is saying.
Meanwhile, Jenna's (Jane Krakowski) new "chilled" out public image, a result of her song "Catching Crabs in Paradise", has attracted the attentions of a group of hard-partying fans who proclaim themselves "Crabcatchers" and have started a 24-hour party outside 30 Rock in preparation for Jenna's appearance on the Today Show. Pete is driven nearly insane by the noise outside his office and the other members of the staff are similarly inconvenienced, but Jenna rejects any attempt to send her fans home. When Toofer, Frank and Lutz realize that she can't afford to shatter her image by being her usual high-maintenance self in front of her fans, they torment her publicly while she is unable to retaliate. Their plans backfire when Jenna threatens to use her fame with America's white trash to destroy their lives. The writers collect all of Jenna's most horrible moments and plan to release them on the internet. However, Pete thwarts their plans by destroying a compilation DVD of Jenna's embarrassing moments because Jenna's fans have given him peace and relaxation.
Tracy (Tracy Morgan), who has a unique understanding of America after performing Stand-up all over the country, teaches Liz about the US election map, while Jack is doing exactly the same thing with representatives of the Romney campaign. They both realize at the same time that Northern Florida will decide the election, and that a substantial chunk of their population are Jenna's "Crabcatcher" fans. Hence, they both come to the conclusion that Jenna Maroney could decide the presidential election.
"Unwindulax" was watched by 3.13 million viewers and earned a 1.2 rating/4 share in the 18–49 demographic. This means that it was seen by 1.2 percent of all 18- to 49-year-olds, and 4 percent of all 18- to 49-year-olds watching television at the time of the broadcast. This was an increase from the previous episode "Stride of Pride" (3.04 million).
"Unwindulax" received a positive critical response. Amy Amatangelo of Paste magazine gave the episode an 8.1 out of 10 and praised the political humor centered on the 2012 Presidential election. Pilot Viruet of The A.V. Club gave the episode a "B", stating "For the most part, 'Unwindulax' was a funny episode but one that fell a little flat after three straight episodes that were firing on all cylinders. There is the very likely possibility that I’ll love this episode a lot more in context next week, because man, oh man, I’m looking forward to watching Jenna choose the next President of the United States."
- Kondolojy, Amanda (October 26, 2012). "Thursday Final Ratings: 'Big Bang Theory', 'Grey's Anatomy', 'Vampire Diaries' Adjusted Up; 'Parks & Rec', 'Up All Night', 'Rock Center', 'The Office', '30 Rock', 'Person of Interest' & Beauty & the Beast' Adjusted Down". TV by the Numbers. Archived from the original on 29 October 2012. Retrieved 26 October 2012.
- Bibel, Sara (October 19, 2012). "Thursday Final Ratings: 'The Vampire Diaries', 'The Big Bang Theory', 'Grey's Anatomy' & 'The Ofifice' Adjusted Up; '30 Rock', 'Up All Night' & 'Scandal' Adjusted Down Plus Final Baseball Numbers". TV by the Numbers. Retrieved 26 October 2012.
- Amatangelo, Amy (26 October 2012). "30 Rock Review: 'Unwindulax' (Episode 7.04)". Paste Magazine. Retrieved 3 December 2012.
- Viruet, Pilot (25 October 2012). "30 Rock: 'Unwindulax' Review". The A.V. Club. Retrieved 3 December 2012.