|Ceased operations||14 October 2018|
|Operating bases||Ben Gurion Airport|
|Key people||Israel "Izzy" Borovich|
On 26 November 2013, El Al unveiled its new low-cost airline Up, which commenced operations on 30 March 2014, initially to Berlin, Budapest, Kiev, Larnaca and Prague using five Boeing 737-800s transferred from the El Al mainline fleet. Up was founded by its parent El Al to be used on some routes to Europe where it replaced El Al itself. All flights of Up are operated by El Al, using El Al's call sign and codes with a four digit number. For flights over two hours the airline offers a buy on board service.
In August 2014, Ryanair CEO Michael O'Leary foreshadowed the development of a Ryanair Israel, connecting Israel with cities across Europe. He said an inhibiting factor in the plan was Israeli authorities protectiveness of El Al from competition. The CEO of Up wishes to recreate the airline business world.
In January 2018 it was announced that El Al were to discontinue the Up brand. Up was planned to cease operations by October 2018 and all flights and aircraft would return to El Al. El Al therefore introduced a new fare structure to replace the Up offers. The last flights took place on 14 October 2018.
Up had been served the following destinations until 14 October 2018:
|Cyprus||Larnaca||Larnaca International Airport||Terminated|||
|Czech Republic||Prague||Václav Havel Airport Prague||Terminated|||
|Germany||Berlin||Berlin Schönefeld Airport||Terminated|||
|Hungary||Budapest||Budapest Ferenc Liszt International Airport||Terminated|||
|Israel||Tel Aviv||Ben Gurion International Airport||Base|||
|Ukraine||Kiev||Boryspil International Airport||Terminated|||
As of January 2018, the Up fleet was composed of the following aircraft:
|Boeing 737-800||4||—||36||144||180||were operated by and returned to El Al|
- "Low-cost airlines welcomed to Israel | News". Breaking Travel News. Retrieved 2014-07-18.
- Elis, Niv (2013-11-26). "El Al starting low cost airline". Jpost.com. Retrieved 2014-07-18.
- Elis, Niv (2013-11-26). "El Al launches low-cost carrier 'Up' | JPost | Israel News". JPost. Retrieved 2014-07-18.
- "Contact Us." Up. Retrieved on 23 April 2014. "Address: EL AL Israel Airlines Ltd. Customer Care Department POB 41 Ben-Gurion Airport, 7015001 ISRAEL"
- ch-aviation.com - Israel's El Al to drop UP budget brand 4 January 2018
- "UP livery on a 737-800". Retrieved 2014-07-18.
- "Menu" (Archive). Up. p. 5/5. Retrieved on 21 August 2014.
- "Israeli market beckons Ryanair". Irish Sun.com. 25 August 2014. Retrieved 25 August 2014.
- El Al to Drop the Up Brand
- "UP reservations page". Retrieved 2017-04-23.
Media related to Up (airline) at Wikimedia Commons