His next Bollywood movie, Namastey London, released in March 2007, where Patel played the character of a Pakistani Muslim living in London. In April 2007, his third film Shakalaka Boom Boom was released, which was produced and directed by Suneel Darshan.
Patel made his Tamil film début with the movie, I. Released in January 2015, it was directed by S. Shankar.
Patel worked for the weekly cooking show Cook Na Kaho. In March 2005, he was replaced by Shayan Munshi.
Patel was a participant in the daily reality television show, Bigg Boss."NDTV stated that he participated in the show to give his career a boost.
Patel was judged as the Model of the Year for four consecutive years at the Asia Fashion Award, and was featured among the top 10 sexiest men in Asia for five years running. MTV India awarded him as the most stylish male for two years in a row.
Patel has appeared in several music videos including DJ Suketu's Kya khoob lagti ho in 2005. The music video, with several special effects, was directed and choreographed by Ahmed Khan. It was the most expensive music video of its time shot for a private album.