The gallery opened in 2013 in its present location at 929 NW Flanders Street in Portland. In its single exhibition space of 1,700 square feet (160 m2), the gallery mounts eight to ten full-scale exhibitions per year. The gallery also participates in art fairs in the United States. and internationally The gallery was founded by Theo Downes-Le Guin, a former high technology marketing executive with an academic background in art history and sociology.
Upfor’s artistic program emphasizes artists who focus on contemporary media culture; exhibited artworks often include a technology or digital component in their making and presentation. Artists that Upfor represents exclusively or in conjunction with other galleries are Brenna Murphy, Ben Buswell, and Rodrigo Valenzuela. Other notable artists who have exhibited at Upfor include Frances Stark, who's feature-length video work My Best Thing was Upfor's inaugural exhibition in 2013 , and artist Ryan Trecartin, who in 2014 screened the video Center Jenny.
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