The Upper 10 brand debuted in 1933 as a product of the Nehi Corporation (later Royal Crown Corporation). Upper 10 was one of RC Cola's flagship brands throughout the company's history. However, with the acquisition of RC Cola by Cadbury Schweppes plc in 2000 and subsequent folding of company operations into Dr Pepper, Inc., bottlers have gradually discontinued bottling Upper 10 in favor of the similar, more popular and non-caffeinated 7 Up (which is also owned by Dr Pepper Snapple Group).
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