|Manufacturer||The Coca-Cola Company|
|Country of origin||Norway|
|Variants||Surge, Urge Uten Sukker (Diet)|
Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden. It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997. Urge was discontinued in Denmark and Sweden in 2001. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.
Urge was available in Norway in 0.5 L and 1.5 L bottles, and later also in 0.33 L cans, but in Q1 of 1999 the 1.5 L bottles were taken off the market due to unsatisfactory sales. The cans also vanished from the market a few years later, leaving only the 0.5 L bottles.
A massive campaign by the consumers on the internet community Facebook led to the relaunch of the 1.5 L bottle size on 1 September 2008. It has a sugar content of 68 grams per 0.5 L bottle.
In February 2017, due to fan demand, the 0.33 L cans were reintroduced in a multipack of four.
An energy drink variant of Urge. It was launched in 2009 in association with the Facebook group that pressured Coca-Cola to relaunch the 1.5L bottles. Much like with many other energy drinks like Burn and Monster Energy, Urge Intense Triple Rush came in 0.5L cans and has a high caffeine content of 32 mg per 100 mL.
The Urge Intense range was discontinued in 2016.
|Urge Intense Triple Rush||2009||2016||The original variety.|
|Urge Intense Red Sting||2010||2012||A Raspberry-flavored variety.|
|Urge Intense Inferno||2012||2014||An orange-flavored variety.|
|Urge Intense Wild Mango||2013||2016||A Mango-flavored variety.|
Urge Uten Sukker
In September 2017, a Zero Sugar version was launched known as Urge Uten Sukker, which like its regular counterpart, was made especially for Norway. This sugar-free variant came in orange-tinted bottles, before switching to the clear ones regular Urge uses.
|Urge Uten Sukker||2017||N/A||Sugar-free version of Urge.|
|Urge Chill Guarana||2018||2019||A Guarana-flavored variant.|
|Urge Smooth Mango||2020||N/A||A Mango-flavored variant.|
|Urge Holiday Flavor Fruity Flavor||2021||2022||A Julebrus-flavored variant, sold for the 2021 holiday season.|
|Per 100 mL:|
|Energy||238 kJ / 56 kcal|
- ^ Gleason, Mark (23 December 1996). "Coca-Cola faces uphill scramble with Surge intro". Advertising Age. Retrieved 3 December 2014.
- ^ Collins, Glenn (16 December 1996). "Coca-Cola, in Direct Attack on Pepsi, to Introduce Challenger to Mountain Dew". The New York Times. Retrieved 3 December 2014.
- ^ Millman, Nancy (17 December 1996). "Coke Surges into Pepsi's Mountainous Dew Territory". Chicago Tribune. Retrieved 3 December 2014.
- ^ a b "Urge product page on coca-cola.no" (in Norwegian). The Coca-Cola Company. Archived from the original on 2 December 2013. Retrieved 5 January 2009.
- ^ Foght, Thomas (16 September 2014). "Coca-Cola giver comeback til kult-sodavand fra 90'erne". Metroexpress (in Danish). Retrieved 3 December 2014.
- ^ Urge focus group held by Coca-Cola Company 30 April 2007
- ^ a b "Magnus (17) overbeviste Coca-Cola". 2 February 2006. Retrieved 5 January 2009. (Norwegian)
- ^ Urge 0.5 L bottle label
- ^ "Nyheter fra Coca-Cola, Urge og Monster | Coca-Cola European Partners Norge".
- ^ "Har de sluttet å produsere Urge Intense? - Mat og drikke". Diskusjon.no. Archived from the original on 1 August 2018. Retrieved 28 November 2017.
- ^ "URGE INTENSE INFERNO I BUTIKK!". Retrieved 25 May 2012. (Norwegian)
- ^ "URGE INTENSE Wild Mango!". Retrieved 17 July 2014. (Norwegian)
- ^ "Coca-Cola fortsetter sin sukkerfrie reise - Lanserer kun nyheter uten sukker | Coca-Cola European Partners Norge".
- ^ "Nå kommer sukkerfri Coca-Cola med en helt ny smak".
- ^ "Coca-Cola fortsetter å lansere sukkerfrie varianter | Coca-Cola European Partners Norge".