Something you made yourself?
If you made the content yourself - that is, you are the original artist, photographer, or license holder of the work, slightly simpler rules apply:
- If you think the image is only useful to pages on the English Wikipedia, upload it here. You must license it under a free license or release it into the public domain, using one of the free license tags. State that you are the creator of the work. That's all you need. Fair use rationales are not needed for these types of license.
- If the image you created if of good quality and might also be useful to all the different language versions of Wikipedia and related Wikimedia projects, please do not upload it here at all - create an account at Wikimedia Commons, and upload it there instead. Images at Wikimedia Commons are far more valuable. Although on a separate web site, they instantly become available for use here on the English Wikipedia and all the other 255 different language versions of Wikipedia.
Note: If you simply scanned in an image of an album cover or magazine (for example), redrew a copyrighted logo, or took a screenshot from a computer program or copyrighted television program or film, that is not a self-created image, even though you created the file. It is a derivative work covered by copyright, and must be handled per section 2, above.