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March 2007 Stuff cover
EditorTom Dunmore (UK Editor-in-Chief)
Fraser Macdonald (UK Editor)
CategoriesMen's, Lad's Mag
PublisherDennis Publishing, Inc. (U.S.) Haymarket (UK)
Total circulation
(Jan–Jun 2011)
80,130 (UK)[1]
First issueUnknown
CountryU.S., Turkey, UK, Germany, Russia, Czech Republic, France, the Netherlands, Ukraine, Spain, Romania, Lithuania, China, Philippines, Thailand, Taiwan, Malaysia, India, Indonesia, Singapore, Korea, Poland, Portugal and Vietnam
WebsiteOfficial UK site
Official U.S. site

Stuff is a men's magazine featuring reviews of consumer electronics, and other articles of interest to a predominantly male audience.

UK edition[edit]

The UK version of the magazine is published by Haymarket Media Group Ltd and is focused mainly on consumer electronics, gadgetry and lifestyle products, such as iPods and fast cars, to computers and men's clothing. Like its U.S. equivalent, Stuff UK contains a scantily clad women on the front page (with a small number of further photos inside the magazine), but as the model is clothed this is not considered pornography in Britain. There are multiple in-depth features, such as product reviews of laptops, digital audio (MP3) players, digital cameras (compact and SLR), as well as advertising. Regular features include an "adrenaline junkie" article, and speculative pages about upcoming technology, such as the "rumour mill" and the "Next big thing?" on the last page.

"Hot Stuff" is the news section that features new or unreleased products. Top 10s of currently available items are featured toward the back of the magazine. These include products in the range of portable media players, phones, computers, laptops, digital cameras, televisions, video recorders, hi-fi, home cinema, gaming, home and sports. There are dedicated pages for opinions and readers mail and a "My gadget life" column in towards the front of the magazine that features an interview with a well known person about the technology that helps them.[2]

Like the vast majority of the men's magazine market in the UK,[3] Stuff magazine's circulation is also in rapid decline. Where it used to outsell rival T3 2:1, according to the Audit Bureau of Circulation's figures, it barely sells a third more,[4] while its website,, is ranked 4,014 in the UK in's page rankings.

U.S. edition[edit]

Published by Dennis Publishing, it was the sister magazine to Maxim, and the two share a similar mission of providing entertainment targeted towards 18 to 30-year-old males whom it attracts with pictorials and cover features, humor, trivia, and product reviews of goods such as computers, sports cars, video games, cell phones, etc. The American version of Stuff was launched by Andy Clerkson,[5] the founding editor of the UK edition. US Stuff differed from its technology-centric British cousin as it sought a wider, lifestyle audience. The interviews tended to be with famous actresses, singers, models and wrestling divas, some of whom have appeared several times over the life of the magazine.

In October 2006 Will Ferrell became the first man to appear on the cover of Stuff magazine, alongside his Talladega Nights co-star Leslie Bibb.[citation needed] The final issue featured Laura Vandervoort and was published October 2007. The U.S. edition ceased to exist and returned to being a special section inside Maxim. Paid subscribers received Maxim as a replacement [6]

Malaysia edition[edit]

Founded in 2004, Stuff Magazine Malaysia is one of the country's leading and best-selling consumer electronics, technology and lifestyle magazines. It is Published by Catcha Lifestyle Publications Sdn. Bhd.

Singapore edition[edit]

Stuff magazine has been locally published in Singapore since 2004. Under Catcha Co-operation, the magazine gained recognition amongst the local community and established itself as a leading name in the niche men’s magazine arena.

Indian edition[edit]

Stuff India, the Indian edition of Stuff, launched on 1 December 2008 with a cover price of Rs. 100 (2$).The magazine launched with a print run of 40,000 copies. Stuff India is edited by Nishant Padhiar, formerly the editor of T3 and consultant editor on AV MAX.

South African edition[edit]

Stuff Sa is edited by Kingsley Corbett and prints 50,000 copies a month.


The producers of the UK version of the magazine also produce weekly podcasts which are released every Friday. The content includes similar but more up to date content as the magazine. These are usually around 25–30 minutes in length and feature news about technology, the podline (where listeners questions are answered), reviews and comparisons of gadgets and an instant expert feature which provides the listener with five interesting points about the selected subject; past instant expert features include HSDPA, ISO and HDMI.

The podcast is free and is available from iTunes or can be downloaded from their website where older episodes are archived. The iTunes option provides higher sound quality, thumbnails and chapter points to provide the listener with easier navigation. Creative Zen owners can use the ZenCast organiser. Regular listeners can also subscribe to future episodes by pasting links into their podcast software application or alternatively subscribe through iTunes.

There has not been a podcast since February 2011 and may have discontinued.

Videos[edit] is Stuff magazine's website, where short videos are uploaded to be played by visitors. Episodes are streamed as the user watches in a similar way to video broadcasting sites. The videos are edited together into short videos to a professional standard. The first episode is "Tested to Destruction" and is a death match between the ever popular, ubiquitous iPod nano and a Sansa e250. Three tests are carried out involving a car, a toilet and rifle in order to simulate the effects of 'real life' damage to gadgets.

The site is a logical follow up to the success of the videos that the team posted on YouTube where videos of the team could be found demonstrating new gadgets such as the Sinclair A-bike, a human hydro-foil as well as technology products such as the Samsung X820 mobile phone, iTheatres and the Asus AI Guru S1 Skype phone.

Videos are now available as vidcasts on the website and can be viewed online or by subscribing to iTunes. Chapters are placed in the short video clips for easy navigation and new player controls are used to play, scan through the video and to adjust the volume or size of the video. New videos are available each Friday and special ones are uploaded to cover events such as the launch of a new product or the Consumer Electronics Show.


The website for Stuff was relaunched on Friday, November 17, 2006, after being previewed at the Best of Stuff Show between November 3 and 5th. It has a new look, layout and content. The new site combines the features of both the older sites into one. New features such as the weekly videocast, blogs, reviews and galleries are included in the site as well as the news, forums, podcasts and videos from the older sites.

See also[edit]


  1. ^ "Stuff magazine's Jan-June 2011 ABC". 2011-09-10.
  2. ^ Baird, Dugald (2009-08-07). "What do you think of Stuff magazine's revamp?". The Guardian. London.
  3. ^ Robin Parker (2009-08-07). "Men's market suffers circulation decline". Media Week. London.
  4. ^ "T3 magazine's Jan-June 2011 ABC". 2011-09-10.
  5. ^ Williams, Alex. "The Sultan of Schwing", New York Magazine, accessed May 27, 2011.
  6. ^ "This is a note to inform you that Stuff Magazine has ceased publishing with the Oct 2007 issue. The balance of your paid subscription will be fulfilled with Maxim. If you have any questions, please contact us at: Maxim / P.O. Box 420234 / Palm Coast, FL 32142-0234"

External links[edit]


Digital Magazine

Digital Magazine Reader

  • Zinio Zinio provides the reader for Stuff and other magazines.

Category:Men's magazines Category:British magazines Category:American magazines Category:Turkish magazines Category:Philippine magazines Category:Magazines with year of establishment missing