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Brad Reifler

Brad Reifler is an American businessman and former founder and CEO of Pali Capital Inc., and currently the CEO of Forefront Capital.[1]

Early Life and Education

Brad grew up in Southern California and attended the prestigious Harvard School for Boys in Los Angeles, California. Brad graduated from Bowdoin College.


In 1982, Brad founded Reifler Trading Corporation, a firm engaged in the execution of global derivatives, which was sold to Refco, Inc. in 2000. In 1992, Brad founded Reifler Capital Management, a commodity pool advisor focused on commodity-based and foreign exchange trading strategies.

From 1995 until 2000, Bradley Reifler managed Refco, Inc.’s Institutional Sales Desk, where he was responsible for sales and execution of global derivatives, foreign exchange and creating custom investment programs for institutional and high-net-worth clients.

Bradley Reifler was the founder and Chief Executive Officer of Pali Capital Inc., an NASD member firm. Pali was acquired by the Euram Group in 2001, but repurchased six years later at which time Brad was made Chairman. During this period, revenues increased to more than $200 million per year, employees numbered over 200 and offices expanded from the United States to the United Kingdom, Austria, Singapore and Latin America. Brad Reifler resigned his duties from Pali Capital in 2008 after a series of disagreements with shareholders,[1] and in 2009 he became the Chief Executive Officer of Forefront Capital, a global financial services firm.


BradleyReifler serves on multiple corporate and advisory boards. He is also a Trustee of the Millbrook School and Chairman of the Finance Committee. Brad is the owner of the 145-acre Sky Blue Farm in Millbrook, New York that features an ice skating rink, riding ring, shooting range and motorcross track.[2]

External Links

 Forefront Capital Official Site