NewsWatch TV

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NewsWatch is a television show with a technology, consumer and entertainment format, primarily featuring consumer electronic reviews, celebrity interviews, mobile app reviews, breaking medical and government news, and public service announcements. NewsWatch also features on-location satellite media tour (SMT) interviews, video news releases (VNRs), and national non-profit awareness campaigns submitted to the program by various providers. It is usually broadcast during morning news hours at 7am on Monday on AMC Network,[1] and all Ion Television affiliates, as well as independently syndicated local stations. NewsWatch is based in Washington, DC and has offices in Fairfax, VA, New York City, and Denver, CO. NewsWatch is owned and operated by Bridge Communications,[2] a video production and communications company.

Origins[edit]

NewsWatch began airing in March 1990 as a monthly program with a primary focus on financial issues. In the 1990s, it expanded its scope to become more of a TV news magazine covering a wide variety of topics of interest to the general public.

NewsWatch is a consumer focused show that features both editorial and paid segments, where companies can market and promote their brand after an editorial approval process from the NewsWatch standards and practices team. NewsWatch "is a television show that helps companies advertise and market on TV.".[3]

Format[edit]

NewsWatch is hosted by Susan Bridges, an in-studio host, Andrew Tropeano, the host of AppWatch, and Mallory Sofastaii, who introduce individual stories and consumer oriented product/service reviews. All stories are either pre-produced segments, VNRs, or Satellite Media Tours, booked through third party providers and found on news feeds and international press releases. Segments within the program typically run one-to-two minutes in length and are usually self-contained reports.

The host also conducts interviews with newsmakers in remote locations throughout the U.S. These interviews cover a multitude of topics and often include well-known celebrities who may have a personal involvement in the issue being discussed.

Tech Report[edit]

Beginning in April 2011, part of the NewsWatch show began a focus on the technology market, specifically new consumer focused technologies. Since April 2011, NewsWatch has worked with multiple Fortune 500 companies to produce paid product reviews to air on the NewsWatch show. Recent Fortune 500 Technology reviews include Sony, Siemens[4] and Audi (part of Volkswagen Group).[5] Tech Report has featured other nationally recognized brands, including Outback Steakhouse,[6] Casio, Bang & Olufsen[7] and D-Link.

AppWatch[edit]

Starting May 2012, NewsWatch began featuring AppWatch,[8] a segment focused on finding and reviewing new and upcoming mobile apps for iOS, Android, and Window devices. AppWatch is hosted by Andrew Tropeano and runs weekly. Recent AppWatch reviews included Intel[9] RCN Mobile App,[10] Jurassic Park III: Park Builder, MoWeather,[11] AZ Pest Control,[12] n8State,[13] Lord of the Dragons, Baby's Brilliant,

Social Media Presence[edit]

In addition to the nationally syndicated show, NewsWatch has an online social media presence including a YouTube channel, Vimeo channel, Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, Pinterest and the NewsWatch Blog.

The YouTube channel was started in May 2012 and has over 3,816,533 views as of June 2016.

Celebrity appearances[edit]

Between July 2010 and July 2014, celebrities including Carrie Underwood, Brooklyn Decker, Cee Lo Green, Tom Skerritt, Julie Bowen, Chris Noth, Paul Sorvino, Alison Sweeney, and Julianne Moore have appeared in the show. In that same time period, celebrity athletes including Phil Mickelson, Joe Montana, Jerry West and Jeff Burton have appeared on the show.

References[edit]

NewsWatch TV Airs its 850th Episode, 13 April 2010, retrieved 30 July 2011 

ChargePoint on NewsWatch TV, 28 February 2014, retrieved 25 August 2014 

As Seen On NewsWatchTV: TheFind’s patented search technology, 30 September 2013, retrieved 22 August 2014 

Bridge Communications: Parent Company of NewsWatch, 12 October 2015, retrieved 14 January 2016 

New GraphicAudio Access® Mobile Apps Featured On Newswatch TV, 27 March 2014, retrieved 18 August 2014 

Siemens Smart Hearing Aid Featured on NewsWatch Television, 15 February 2015, retrieved 15 December 2016 

External links[edit]