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Diesel Power Magazine
Diesel Power is an American automotive magazine that focuses on interests in heavily modifying trucks, SUVs, and cars powered by diesel engines. The original tagline for the magazine called it “The Voice of the Turbodiesel Enthusiast” and it’s now “The World’s Largest Diesel Magazine.” As of January 2012, the magazine has certified circulation of more than 135,000  issues per month according to the Audit Bureau of Circulations (ABC).
Diesel Power is published in Los Angeles, CA by Source Interlink Companies and originally debuted in 2005 as a publication of Primedia, Inc. Before ownership by Primedia, Inc. in 2001, the company was owned by British publisher EMAP, which purchased the company in 1998 from Petersen Publishing Company, which launched popular automotive magazines such as Petersen’s 4-Wheel & Off-Road, Hot Rod, and Motor Trend.
|Diesel Power Magazine|
|Editor In Chief
Diesel Power Magazine was first published in Spring of 2005 as a spinoff of Sport Truck magazine at the suggestion of Publisher Steve VonSeggern. It was originally intended to be printed four times per year, but it quickly grew into a 12 issue per year magazine. Jeff Dahlin is the current Publisher of Diesel Power magazine and has been since the August 2011 issue.
The first issue of Diesel Power featured articles about General Motors, Dodge, Ford, and International Trucks. It was available on newsstands March, 2005, and sold 42,506 copies, which is unusual for a new automotive magazine, especially one with such specific subject material. Carl Calvert was the original Editor In Chief of Diesel Power magazine, and took on the responsibility although he already had plans to retire. David Kennedy was the Technical Editor of Petersen’s 4-Wheel & Off-Road when he accepted the position as Editor In Chief of Diesel Power magazine, and he has been in that position since the January 2006 issue.
Diesel Power quickly gained an enthusiastic audience and grew from 130 pages per issue in 2005 to 250 pages by the year 2006. The publishing company decided to increase the number of issues from 4 to 9 in 2006 and then 12 issues per year in 2007. Diesel Power magazine currently has a certified average circulation of more than 135,000 issues per month according to the January 2012 report by the Audit Bureau of Circulations (ABC).
''Diesel Power'' Challenge Contests
Diesel Power magazine holds an international competition called the Diesel Power Challenge where readers compete with highly modified, Chevrolet/GMC, Dodge, and Ford trucks. The event includes competitions in sled-pulling, drag strip racing, fuel economy testing, trailer towing, a fuel economy test, and dynamometer pulls to determine which truck makes the most torque.
Diesel Power magazine has constructed a number of project vehicles to demonstrate the potential of upgrading diesel trucks and SUVs. Some of the project vehicles include:
- Project Rust Bucket, a 1989 Dodge Ram D250 with a mechanical Cummins turbodiesel that can produce nearly 1,000 horsepower.
- Project Triple Threat, a 1995 Dodge Ram 2500 tasked with daily-driving, sled-pulling, and dragstrip racing.
- Project Street Max, a 2006 GMC Sierra Duramax with ECU programming designed for daily driving and producing more than 650 horsepower.
- Project Godzilla, a 2008 Ford F-250 6.4L that put out 682 horsepower without the aid of nitrous.
- Project 300, a 1994 Ford F-250 Indirect Diesel Ignition bought for just 300 dollars.
- Project Jeep Grand Cherokee CRD, with a 4-inch lift, Warn winch, and 376 lb-ft of torque at the wheels.
Diesel Power magazine is available for subscription at:
Diesel Power magazine is currently available at most major newsstands and book stores, but older issues can be ordered from the Source Interlink Companies, Inc. back issues website at:
Editor In Chief