User:DoctorWho42/Dollar Cravings

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Dollar Cravings is the value menu of American fast-food restaurant Taco Bell. Dollar Cravings was launched August 18, 2014 in reaction to the new McDonald's and Wendy's value/dollar menus.[1][2][3][4]

The current menu contains 11 food items.[1][5][2] Dollar Cravings replaced Taco Bell's previous value menu Why Pay More.[6][7][3][8][4] A Taco Bell spokesperson said few of the food items from the Why Pay More menu will remain in Dollar Cravings.[9]

Cost[edit]

The pricing of the Dollar Cravings food items was largely determined by the competition from other fast-food restaurants like McDonald's and Wendy's.[1][2]

Magazine Time pointed out the increase in price from 99¢ to a dollar.[2][10]

Television channel CNBC also noted the price increased from the previous value menu Why Pay More which had a three-tiered menu offering food items from 79, 89, or 99 cents.[6]

Menu[edit]

Food items on the Dollar Cravings include:

Name Description Price
Beefy Fritos Burrito[11][8] A burrito with ground beef, cilantro rice, nacho cheese sauce, and Fritos corn chips. $1
Beefy Mini Quesadilla[11] A quesadilla with shredded beef, shredded cheese, and chipotle sauce. $1
Caramel Apple Empanadas[11] Apple empanadas covered in caramel sauce. $1
Cheesy Bean & Rice Burrito[11][8] A burrito with cilantro rice, beans, nacho cheese, and jalapeño sauce. $1
Cheesy Roll Up[11] A sandwich wrap of three melted cheeses. $1
Cinnabon Delights[11] Two cinnamon rolls covered in cinnamon and sugar, while filled with cream cheese frosting. $1
Cinnamon Twists[11] Corn twists with cinnamon and sugar. $1
Shredded Chicken Mini Quesadilla[11][8] A quesadilla with shredded chicken, shredded cheese, and chipotle sauce. $1
Spicy Potato Soft Taco[11] A soft-shell taco with potato, lettuce, chipotle sauce, and shredded Cheddar cheese. $1
Spicy Tostada[11] A tostada with beans, red sauce, chipotle sauce, lettuce, shredded Cheddar cheese, and tomato. $1
Triple Layer Nachos[11][8] Nachos fried and covered with beans, red sauce, and nacho cheese. $1

Promotion[edit]

On August 15, 2014, the new menu was advertised via the mobile application SnapChat with the target demographic being millennials.[1][7]

Reception[edit]

Commercial[edit]

Crowdsourced content service Seeking Alpha stated that the new menu "could improve same store sales and once again increase the overall value of owning a Taco Bell chain."[12]

Canadian Internet news service Digital Journal considered the new menu "a strategy to attract the youth, who had cut down quick-service restaurant visits in the past few years due to low-disposable income amid the sluggishly recovering economy."[7]

Food[edit]

Newspaper Investor's Business Daily described Dollar Cravings as "cheese-and-carb-heavy."[13]

AdWeek's David Griner tried every food item on the menu. On the subject of the Cheesy Roll-Up, Griner called it "the toast sandwich of Taco Bell cuisine."[14][15]

See also[edit]

References[edit]

  1. ^ a b c d Brianna Sacks (18 August 2014). "Taco Bell is latest chain to offer a dollar menu - LA Times". Los Angeles Times. Retrieved 2014-08-25. 
  2. ^ a b c d Brad Tuttle (18 August 2014). "Taco Bell Breathes New Life Into Fast-Food Dollar Menus - Money.com". Time (magazine). Retrieved 2014-08-25. 
  3. ^ a b Leslie Patton (15 August 2014). "Taco Bell to Introduce Dollar Menu Nationwide - Bloomberg". Bloomberg. Retrieved 2014-08-25. 
  4. ^ a b Ashley Lutz (15 August 2014). "Taco Bell Dollar Menu New - Business Insider". Business Insider. Retrieved 2014-08-25. 
  5. ^ "In brief: Gore accuses Al-Jazeera of fraud - Houston Chronicle". Houston Chronicle. 15 August 2014. Retrieved 2014-08-25. 
  6. ^ a b Katie Little (23 August 2014). "These restaurant items cost only $1". CNBC. Retrieved 2014-08-25. 
  7. ^ a b c Zacks Equity Research (20 August 2014). "Taco Bell's Dollar Cravings Menu Fuels Fast-Food Pricing War - Analyst Blog". Digital Journal. Retrieved 2014-08-25. 
  8. ^ a b c d e Bruce Horovitz (15 August 2014). "Will new Taco Bell dollar deals chew up competition? - America's Markets". USA Today. Retrieved 2014-08-25. 
  9. ^ Maureen Morrison (15 August 2014). "Taco Bell Takes $1 Cravings Menu National - News - Advertising Age". Advertising Age. Retrieved 2014-08-25. 
  10. ^ Meghan DeMaria (18 August 2014). "Taco Bell releases new dollar menu - The Week". The Week. Retrieved 2014-08-25. 
  11. ^ Chris Katje (19 August 2014). "Yum Brands Needs Taco Bell's Strength To Outshine China Food Worries - YUM! Brands, Inc. (NYSE:YUM) - Seeking Alpha". Seeking Alpha. Retrieved 2014-08-25. 
  12. ^ Elaine Low (20 August 2014). "How To Be A Fast-Food Pearl In A Chipotle World YUM MCD CMG BKW - Investors.com". Investor's Business Daily. Retrieved 2014-08-25. 
  13. ^ David Griner (21 August 2014). "I Ate Taco Bell's Entire New Dollar Menu in One Sitting, and Here's What I Learned - Adweek". Adweek. Retrieved 2014-08-25. 
  14. ^ Chris Morran (22 August 2014). "5 Best Lines From Review Of Entire Taco Bell Dollar Menu – Consumerist". The Consumerist. Retrieved 2014-08-25. 

External links[edit]

Category:Restaurant menus Category:Taco Bell Category:Fast food