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[W]hat I am saying . . . is this, that without a World Encyclopaedia to hold men's minds together in something like a common interpretation of reality, there is no hope whatever of anything but an accidental and transitory alleviation of any of our world troubles. [H. G. Wells (1938). World Brain. London: Methuen & Co., Ltd.; Garden City, NY: Doubleday, Doran & Co., Inc., pp. 34–5.]
When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole. We shall be able to communicate with one another instantly, irrespective of distance. Not only this, but through television and telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; and the instruments through which we shall be able to do his will be amazingly simple compared with our present telephone. A man will be able to carry one in his vest pocket. [N. Tesla (1926). When Woman is Boss. An interview with Nikola Tesla by John B. Kennedy. Colliers.]
We must increase rather than decrease different characters of our new media. It is easy to see now that it is not just mere means for already achieved experiences and cognitions. We have moved far away from the mechanization. Do not lose our way supposing that we have to be content only with new aspects of mechanization. Radio and TV are not new ways of dealing with typescript and literary culture. An automobile was not the substitute for a horse. It has done what a horse could have never done. Radio and TV are not audiovisual aids for increasing or promoting the former ways of experience. They are the new languages. Firstly, we must learn and then we must teach these in all their subtle details and abundances. [Marshall McLuhan]
Take the initiative. Go to work, and above all co-operate and don't hold back on one another or try to gain at the expense of another. Any success in such lopsidedness will be increasingly short-lived. These are the synergetic rules that evolution is employing and trying to make clear to us. They are not man-made laws. They are the infinitely accommodative laws of the intellectual integrity governing universe. [Buckminster Fuller]
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