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Gary Hayes is:

  • CCO of MUVEDesign Alternate Reality Games Design, Augmented Reality Development and Virtual World Creation
  • Lecturer & designer of vocational and post graduate courses Networked Media & Multi Platform Production at AFTRS and MetroScreen eg
  • Top 150 global blogger Media & Marketing via AdAge Power150 with PersonalizeMedia covering media forms
  • Currently writing a book "Networked Media Design: Transmedia Production" published late 2010
  • Founding Head of the Laboratory for Advanced Media Production LAMP@AFTRS LAMP

LAMP was an initiative to invigorate the Australian media industry and nurture people and projects across multi-platform, social networks, virtual worlds, games, mobile and mixed reality. It has a range of blogs and its own Wikipedia cited wiki.

MUVEDesign create virtual world presences, design alternate reality games and augmented reality apps and Gary is responsible for major brand deployments such as Telstra BigPond, ABC, Tourism Victoria, Deakin University and other educational spaces such as AFTRS and Thursday's Fictions. Previously head of virtual worlds at The Project Factory from 06-08 MUVED also develop Mixed Reality Formats especially TV and Virtual Hybrid experiences.

Gary was previously Senior Development Producer & Manager at BBC New Media from 1995-04 creating many of the interactive and advanced TV firsts as well as specialising in personal and participatory TV. He authors and operates the following sites:

Gary's Web 2.0/3.0 and Social Networks

Selection of wikipedia and wiki cited blog based articles (up to April 07). E.g.: