Qualtrics is a private research software company, based out of Provo, UT, that enables users to create their own Web-based surveys and conduct statistical analysis. The company was founded in 1997 by Scott M. Smith, Ph.D. Qualtrics offers a research suite that has been used to conduct research in academic, corporate, non-profit and government organizations.
Qualtrics is an implementation metric that provides a license allowing organizations to conduct research and use the research suite tool. Users can then use the tool directly. The Qualtrics Research Suite builds the database and records the completed responses as they are submitted. The data may then be analyzed online, exported to Microsoft Excel, or imported into a dedicated statistical analysis program such as SPSS.
Some institutions use this tool because it "combines exceptional ease of use with an advanced set of features." Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals and books.
Integrated Marketing Communications
Quantitative marketing research
Industry or market research
Enterprise Feedback Management
Qualtrics home page 
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