From Wikipedia, the free encyclopedia
Jump to: navigation, search

Qualtrics is a private research software company, based out of Provo, UT, that enables users to create their own Web-based surveys and conduct statistical analysis.[1] The company was founded in 1997[2] by Scott M. Smith, Ph.D.[3] Qualtrics offers a research suite that has been used to conduct research in academic, corporate, non-profit and government organizations.[4]

Qualtrics is an implementation metric[5] that provides a license allowing organizations to conduct research and use the research suite tool. Users can then use the tool directly.[6] The Qualtrics Research Suite builds the database and records the completed responses as they are submitted. The data may then be analyzed online, exported to Microsoft Excel, or imported into a dedicated statistical analysis program such as SPSS.[7]

Some institutions use this tool because it "combines exceptional ease of use with an advanced set of features." Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals[8] and books.[9]

See Also[edit]

Market Research
Integrated Marketing Communications
Quantitative marketing research
Industry or market research
Marketing Effectiveness
Statistical survey
Primary research
Enterprise Feedback Management

External Links[edit]

Qualtrics home page [13]


  1. ^ Kupferman, M. (n.d.). Qualtrics Review. Retrieved 20009, from [1]
  2. ^ About Qualtrics.(2009). Retrieved from Hot Frong: USA Business Directory : [2]
  3. ^ Smith, S.M. (2009). Curriculum Vitae. Retrieved from [3]
  4. ^ [4]
  5. ^ [5]
  6. ^ PR Week (US) September 25, 2006, [6]
  7. ^ Pace University.(2008, December 12). Qualtrics Survey University. Retrieved 2009, from Pace University: [7]
  8. ^ Albaum, G. S., & Smith, S. M. (2006). Handbook of Marketing Research . London, United Kingdom : Sage Publications. [8]
    Strutz, M.L. (2008). A Retrospective Study of Skills, Traits, Influences, and School Experiences of Talented Engineers. ASEE North Central Section Conference [9]
    University of North Carolina at Chapel Hill, Carolina Population Center (CPC), MEASURE Evaluation, 2007 Sep. (57) p. (SR-07-39| USAID Cooperative Agreement No. GPO-A-00-03-00003-00)[10]
    Brunson, K.W. (2008). Electronic Textbooks:An Empirical Study of Adoption Potential. The Liberty Business Review VI.1, 44-55[11]
    (Winter 2007-2008). Journal of New Communications Research, 100.[12]
  9. ^ Sue, V.M., & Ritter, L.A. (2007). Conducting Online Surveys. United States of America:Sage Publications