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JoeyBLS is an acronym that consists of a first name, followed by the initials of one middle name and two last names. JoeyBLS stands for Joey Brandon Lax-Salinas.

Joseph (Joey) Brandon Lax-Salinas (1981 - Present) is an entrepreneur that currently resides in Schererville, IN, a suburb of Chicago in the northwest corner of the state of Indiana near Lake Michigan. Joey is a graduate of Indiana University in Bloomington (Class of 2003) with a B.A. in Telecommunications and is the owner of Innovative Enterprises, an independently owned and operated company specializing in a vast array of artistic fields, including photography, cinematography, stock photos and videos, marketing and promotional materials.