User:JohnWilliams/Books/CB
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Consumer Behaviour[edit]
Pages from Wikipedia[edit]
- Overview
- Decision making
- Decision theory
- Bounded rationality
- Rational choice theory
- Heuristic
- Prospect theory
- Cumulative prospect theory
- Utility
- Risk
- Expected utility hypothesis
- Mechanisms
- Loss aversion
- Risk aversion
- Framing (social sciences)
- Anchoring
- Specific Biases
- Cognitive bias
- List of cognitive biases
- Affect heuristic
- Availability heuristic
- Representativeness heuristic
- Optimism bias
- Status quo bias
- Conjunction fallacy
- Base rate fallacy
- Attribute substitution
- Endowment effect
- People
- Daniel Kahneman
- Amos Tversky