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An entrepreneur should possess traits of a charismatic leader by being able to communicate his/her vision effectively to create a team. According to Baum et al. a charismatic leader will have positive effects on both organizational and follower outcomes. Research has shown that charismatic or transformational leadership can be positively associated with followers perceptions, performance, and attitudes. An important aspect of charismatic leadership is being able to communicate the vision.
Applicable Communication Theories
The role of theory is important pertaining to entrepreneurship, without the awareness of communication it would be impossible to be successful. A number of theories can be chosen when examining the role of an entrepreneur and how that individual uses communication within their field of interest. To observe a few:
The Communication Accommodation Theory observes the reasoning and consequences of what happens when two speakers alter their communication styles. Communication Accommodation theorists argue that throughout communication, people will attempt to accommodate or adjust their method of speaking to others. This is done in two ways, divergence and convergence. Convergence occurs when there is a need for social approval. When attempting to persuade or convey ideas to others it is essential that the entrepreneur have the awareness to converge or diverge in an attempt to persuade or dissuade.
- Baum, Robert J. (1998). "A longitundinal study of the relation of vision and vision communication to venture growth in entrepreneurial firms.". Journal of Applied Psychology. 83 (1): 43–54. Unknown parameter
- Giles, H (1987). Language, social comparison and power. The handbook of communication science. pp. 350–384. Unknown parameter