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Creating original couture hats[edit]

Prudence, designer and milliner for Prudence Millinery, designs and makes couture hats for major designers all over the world ( Vivienne Westwood, Yves Saint Laurent, Tom Ford, Biba, Julien MacDonald, Balenciaga, Lacoste, Charles Anastase, Gucci... )

A brief history[edit]

A graduate of New York’s Fashion Institute of Technology and a former assistant buyer for the Associated Merchandising Corporation, Prudence left New York and moved to London in 1986.
After working as a free-lance fashion stylist, Prudence trained for several years in couture millinery.
All of her hats are made in the classical manner using only traditional millinery techniques.
Prudence designed her first collection for spring 1991 under her own label, Prudence, and received orders from Bergdorf Goodman and Henri Bendel both in New York.
Prudence collaboration with Vivienne Westwood started in 1990.
Nowadays, Prudence still creates hat collections for Vivienne Westwood... and for many other top designers....

Prudence and Vivienne Westwood[edit]

In November 1990 she was asked by London designer Vivienne Westwood to create the hats for her autumn / winter 1991 collection and has been working with Vivienne ever since.
Prudence now also designs and produces couture hats for men following the success of the Vivienne Westwood MAN collections and in winter 1996.

Yves Saint Laurent, Tom Ford, Biba, Julien MacDonald, Balenciaga, Lacoste…[edit]

Prudence designed models for Balenciaga in Paris.
Prudence worked with Tom Ford at Yves Saint Laurent and Gucci.
She designed and produced all the pret-a-porter hats for YSL Rive Gauche in Paris for men and women.
Prudence has also designed hats for Sir Hardy Amies, London.
She has also designed and made hats for such people as :
Jerry Hall, Rachel Welch, Diana Princess of Wales, Joan Collins, Hugh Grant, Lady Snowden, Linda Evangelista, Dior model Bettina, best-selling American author Nancy Friday, Duran Duran’s Simon Le Bon, Brian Ferry and The Sex Pistols. She has created two collections for Balfour Hats and designed an exclusive collection for the store Le Bon Marché in Paris .
In 1993 she began designing ladies hats for Bond Street hatter Herbert Johnson and in that same year designed a spring collection for Joseph in Knightsbridge.
Prudence has worked with French sportswear label Lacoste designing and producing women’s caps and bands for the spring / summer 2006 collections in New York.
Prudence has been designing and making hats for French designer Charles Anastase’s since autumn / winter 2007.
Since spring / summer 2008, Prudence has been designing and creating hats for Hector Castro at Biba and for Julien MacDonald.


Prudence designs knit hats collections with Yoshikawa – boushi Inc. in Japan, which are sold throughout Japan at select United Arrows branches.
She has been designing collections of hats for Weave Toshi sold exclusively at CA4LA and Test shops throughout Japan since autumn / winter 2006.
Prudence has worked in collaboration with Hankyu Department Store company in Japan, designing and creating an exclusive collection of hats for the Japanese market.

Passing on the knowledge[edit]

Prudence has also taught couture millinery in conjunction with the Vivienne Westwood course at the Hochschule der Künste in Berlin and at Colorado State University, the Paris American Academy in Paris, the American Intercontinental University in London and at Mode Gakuen in Tokyo, Osaka and Nagoya.
Prudence currently holds hat classes and workshops in London.

Lavazza 2008 Calendar[edit]

Prudence has also been working on the 2008 advertising campaign for Lavazza coffee.
Her hats are featured in the ads for October and March in Lavazza calendar, 2008.


Prudence won the Best Accessories Award for the MAN couture hats by the Fashion Council of America.


In May 1991, Prudence had her first international cover for Italian Vogue with a hat from her spring collection gracing the head of supermodel Linda Evangelista.
After that followed many photographs and articles for various magazines and newspapers such as Uomo Vogue, British Vogue, Vogue Italia, Vanity Fair, Elle, W and Harpers & Queen.

On the big screen[edit]

Prudence’s hats for Vivienne Westwood have been featured in Sex and the City: The Movie.

External links[edit] [1] (Official site)
In Vogue on line : [2]