User:O'Falen U. DaBase/sandbox
 | The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. (Mar 2020) |
 | |
| Abbreviation | GSG |
|---|---|
| Formation | 1950 |
| Type | Non-governmental organization |
| Legal status | Active (US) |
| Headquarters | Washington, D. C. |
Region served |
|
| Affiliations | Medical Advisory Board, Engage Studies, iSurvey World.[1] |
The Global Survey Group (GSG) is an international collection of autonomous community-based organizations who campaign for market research. Their marketing partners use subscriber feedback to make offers to the subscriber based on the area they reside in, and that of others who categorize in the same profile. GSG has been established since the 1950s. Global Survey Group[2] is a forerunner for consumer data harvesting that Google and Facebook are today.
Defense contractor
[edit]The Global Survey Group is a defense contractor for the Pentagon[3] since 1950, as a private intelligence agency who is devoted to the collection, analysis, and exploitation of consumer information, through the evaluation of public sources. When advertising boomed in the 1950s,[4] GSG forwarded consumer survey information to the National Security Agency, established 1952.[5]
Advertising boomed worldwide in the 1950s when television had a massive reach. Consumer consumption peaked at historically high levels, writes William H. Young in his book "The 1950s -- American Popular Culture Through History."[4] Goods were no longer as scarce as they were during World War II, and they “flowed into the marketplace.” Credit was easy. Purchases could be made on "time." And advertisers were relentlessly urging consumers to "buy, buy, buy," writes Young.[6]
Global Survey Group still operates today using globalsurveygroup.com as a platform for census data harvesting.[7]
Workspace
[edit]- Worldcat
References
[edit]- ^ Brenes, Nathaniell (2020). "Can You Really Make Money With The Global Survey Group Website?". One More Cup of Coffee.
- ^ "Global Survey Group—About". Official website.
- ^ "MAJ Intelligence Committee Twelve, 1st Annual Report". archive.org. 1952. p. 11. Retrieved 13 March 2020.
- ^ a b Young, William H. (2004). The 1950s -- American Popular Culture Through History. London: Greenwood Publishing Group. ISBN 0313323933. OCLC 907106600.
- ^ Burns, Thomas L. (1990). "The Origins of the National Security Agency" (PDF). United States Cryptologic History. National Security Agency. p. 97. Archived from the original (PDF) on March 22, 2016.
- ^ Bolden-Barrett, Valerie. "What Caused the Advertising Industry Boom in the 1950s?". Small Business.Chron.com. Small Business. Retrieved 13 March 2020.
- ^ Mei. "Global Survey Group – Scam or Spam". mysurvey123.com. Retrieved 13 February 2013.