User:PenelopeAdams2014/AsianDate

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AsianDate
Type of site
Online Service
Website asiandate.com
Commercial Yes
Registration Yes
Current status Active

AsianDate is an international online dating service, which aims to connect men with women from Asia. The website was first founded in 1997, when it was founded by the dating company AnastasiaDate.[1] At the time it was known as AsianBeauties, before a rebranding exercise in late 2013. It later became a standalone website when it separated from other brands within the group.[2]

History[edit]

AsianDate was originally launched as a spin off dating site from the AnastasiaDate website. AnastasiaDate originally formed the AsianDate site in 1997 under the name AsianBeauties. The formation was part of a global expansion by the company, which wanted to offer dating service websites to parts of the world it didn’t cover at the time. The launch also included the launch of other sites such as AfricaBeauties and AmoLatina.[3]

In 2011, the company attempted to further increase its successful launch by using the website AnastasiaAffiliate. This focused heavily on AsianDate, when it was reported in 2011 that the Asian dating market was growing rapidly. At this point in the company's history, they were utilizing the local skills and knowledge of over 130 local dating agencies based in Asia.[4]

During the same year, AsianDate was part of a new technique known as Happy Hour dating. During this period, users of the site would be able to access the sites live chat functions for a cut price. This became popular in the west for those looking to chat on the Internet at normally quiet parts of the day for western dating websites.[5] [6] [7]

In 2013, the company was rebranded from AsianBeauties to AsianDate. In a review by BestDatingSites.com, AsianDate was ranked 26th in their global dating websites, with just short of 500,000 visits per month.[2]

References[edit]

  1. ^ "AsianDate". Crunchbase. Retrieved 1 April 2014. 
  2. ^ a b "Editor's Review of Asian Beauties". BestDatingSites.com. Retrieved 1 April 2014. 
  3. ^ "Interview With Lawrence Cervantes". Online Personals Watch. Retrieved 1 April 2014. 
  4. ^ "Asia Becomes Latest Gold Mine for International Dating". PR Newswire. Retrieved 1 April 2014. 
  5. ^ "Happy Hours Bring Bar Room Thrill to Global Online Dating". HighBeam. Retrieved 1 April 2014. 
  6. ^ "AsianBeauties Creates a Storm on Chongqing Dating Scene". PR Web. Retrieved 1 April 2014. 
  7. ^ "Behind the Statistics of Global Dating: China's Personal Love Stories". PR Newswire. Retrieved 1 April 2014. 

External links[edit]

Category:Internet properties established in 2007