<ref>Request review at FitFlop (shoe company)
FitFlop is a shoe company founded by entrepreneur Marcia Kilgore.
FitFlop was originally formed when founder and former personal trainer Marcia Kilgore had a ‘brainwave’ moment. Kilgore claimed that she missed the feeling of feeling fit and toned since being a mum with a hectic schedule. Her answer to this was a shoe that would tone you as you walk around. To set this venture to work Kilgore teamed up with bio mechanists, Dr David Cook and Darren James.
About the brand
The first FitFlop shoes sold were a pair of FitFlop Walkstar™ 1 sandals in 2007. FitFlop provides shoes that deliver fun as well as functionality; the brand sells a wide range of boots, shoes, sneakers and sandals for both men and women.
Technology – The Microwobbleboard™
FitFlop’s unique selling point is its ‘microwobbleboard™.’ The idea is that the sole diffuses underfoot pressure as well as absorbing shock. The microwobbleboard™ aims to provide comfort and relief for different areas of the foot; the toe cap is designed to help keep speed and pace; the mid-section aims to create instability, thus relieving underfoot pressure, and the heel section is designed to absorb shock in the lower leg which could otherwise lead to joint stress.
- Amy Grier and Vikki Chan. "MARCIA KILGORE: INVENTOR OF FITFLOP". Stylist Magazine. Retrieved 10 March 2014.
- Amy Dawson. "FitFlop founder Marcia Kilgore: I'd grow a fringe to cover my spots". Metro. Retrieved 10 March 2014.
- FitFlop website UK
- FitFlop Website US
- FitFlop Website European