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History

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Established by Prabhkiran Singh & Siddharth Munot in 2012, the company was established with the purpose of promoting ‘Bewakoof’ as a brand that speaks out its mind in form of creative designs. [1]

In January 2015, it raised an undisclosed amount of funding from Snapdeal founders Kunal Bahl and Rohit Bansal. They have also invested in Tripoto & Gigstart. [2] [3]

Bewakoof had earlier received an investment from Aarti Group. [4]

The company primarily focuses on tier-II and III cities and ships merchandise to over 19,000 PIN codes across India. It is a single brand firm making and marketing its own stuff. The portal has over 3,000 style trends, two million followers on social media platforms, and merchandise from more than 10 Bollywood movies. [5]

The website offers a wide range of products including T-Shirts, Vests, Boxers, Pyjamas & Mobile Covers. [6] It recently launched an assortment of casual wear for Women. [7]


Partnerships

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Bewakoof forged a partnership, as an official merchandise vendor, with Bollywood production houses like Yash Raj Films and Excel Entertainment as well as DC Comics. [8] [9]


References

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  1. ^ Press Trust of India, 5th May, 2014 (2014-05-05). "Bewakoof.Com to raise Rs 25 cr; expand retail presence". business-standard.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  2. ^ Priyanka Sahay, 21st August, 2015 (2015-08-21). "Petoo to Bewakoof.com: why do start-ups adopt quirky names?". thelivemint.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  3. ^ Dipti Gore, 24th February, 2015 (2015-02-24). "Snapdeal Founders to Invest in TinyOwl; Also Rope In Jeyandran Venugopal From Yahoo As Tech Advisor". techstory.in.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  4. ^ BS Reporter, 18th October, 2015 (2015-10-18). "Holidify raises $100K in angel round". business-standard.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  5. ^ Virendra Pandit, 22nd January, 2016 (2016-01-22). "Lifestyle portal Bewakoof.com hits it off with the youth as it eyes Rs. 100-cr biz". thehindubusinessline.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  6. ^ Rashmi Bansal, 6th March, 2015 (2015-03-06). "Campus startups are doing well all across the country". economictimes.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  7. ^ ET Bureau, 30th November, 2015 (2016-11-30). "Bewakoof.com launches its new category for women". economictimes.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  8. ^ Simar Singh, 5th February, 2016 (2016-02-05). "A Brand That Was Made On Social Media". businessword.in.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  9. ^ Indian Television Team, 13th August, 2015 (2016-08-13). "Yash Raj Films partners Bewakoof.com for SRK themed merchandise". indiantelevision.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
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Shyamsunder.v.iyer (talk) 06:44, 15 February 2016 (UTC)[reply]

Your submission at Articles for creation: Bewakoof.com (February 15)

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Your recent article submission to Articles for Creation has been reviewed! Unfortunately, it has not been accepted at this time. The reason left by Robert McClenon was:
This submission's references do not adequately show the subject's notability. Wikipedia requires significant coverage about the subject in reliable sources that are independent of the subject—see the guidelines on the notability of organizations and companies and the golden rule. Please improve the submission's referencing (see Wikipedia:Referencing for beginners), so that the information is verifiable, and there is clear evidence of why the subject is notable and worthy of inclusion in an encyclopedia. If additional reliable sources cannot be found for the subject, then it may not be suitable for Wikipedia at this time.
Please check the submission for any additional comments left by the reviewer. You are encouraged to edit the submission to address the issues raised and resubmit when they have been resolved.
Robert McClenon (talk) 07:39, 15 February 2016 (UTC)[reply]


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Hello! Shyamsunder.v.iyer, I noticed your article was declined at Articles for Creation, and that can be disappointing. If you are wondering why your article submission was declined, please post a question at the Articles for creation help desk. If you have any other questions about your editing experience, we'd love to help you at the Teahouse, a friendly space on Wikipedia where experienced editors lend a hand to help new editors like yourself! See you there! Robert McClenon (talk) 07:39, 15 February 2016 (UTC)[reply]

Your draft article, Draft:Bewakoof.com

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Hello, Shyamsunder.v.iyer. It has been over six months since you last edited your Articles for Creation draft article submission, "Bewakoof.com".

In accordance with our policy that Articles for Creation is not for the indefinite hosting of material deemed unsuitable for the encyclopedia mainspace, the draft has been nominated for deletion. If you plan on working on it further, or editing it to address the issues raised if it was declined, simply edit the submission and remove the {{db-afc}} or {{db-g13}} code.

If your submission has already been deleted by the time you get there, and you wish to retrieve it, you can request its undeletion by following the instructions at this link. An administrator will, in most cases, restore the submission so you can continue to work on it.

Thanks for your submission to Wikipedia, and happy editing. JMHamo (talk) 15:53, 20 August 2016 (UTC)[reply]

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