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Founded 2002 (Products shipped 2006)
Headquarters Waltham, Massachusetts, United States
Key people
  • Dr. David Pensak, Founder
  • Joseph Noonan, President and CEO
  • Victor DeMarines, VP, Products and Strategy
  • Bart Hanlon, VP, Engineering
  • Kevin Ball, VP, Finance
  • John Forbes, SVP, Worldwide Sales and Services

As of November 15, 2016 V.i. Labs and Trackerbird Software Analytics, a V.i. Labs company, are now Revulytics.[1]

Revulytics is a privately held software intelligence company based in Waltham, Massachusetts, United States.

Revulytics was founded in 2006 as an application security solutions provider to address the challenges of software piracy. Working with leading software vendors around the world, Revulytics introduced CodeArmor Intelligence in 2008 to detect, identify, and report on the unpaid use of their software, giving them a new strategy to generate incremental revenue by converting unlicensed users into paying customers. Since 2010, Revulytics customers’ compliance programs have generated more than $1.4 billion in revenue using the company’s turnkey solutions and services.

With the acquisition of Trackerbird Software Analytics in 2016,[2] Revulytics expanded its offerings to provide a wider range of software producers with valuable insight into actual product usage after installation giving product management, engineering and marketing the intelligence to make data-driven decisions.

Revulytics gives any software development organization deep and actionable insight into who and how their software products are being used, and the out-of-box analytics that enable them to grow incremental revenue, convert and retain customers, and make decisions about licensing and cloud transformation strategies.

Its anti-piracy and software license compliance products are designed to track software use, protect valuable intellectual property found in high-value and business-critical software applications (including products used for Electronic Design Automation (EDA), Product Lifecycle Management (PLM), and Computer-Aided Design (CAD)) and recover revenue lost to the use of unlicensed software and piracy.


Revulytics Compliance Intelligence[edit]

Revulytics Compliance Intelligence (formerly CodeArmor Intelligence) enables software providers to identify and report on the use and misuse of their software applications. It enables software providers to incorporate data collection, tracking, and detection of misuse capabilities directly into their applications as well as own, manage, and act on the resulting intelligence within a flexible SaaS infrastructure.

Revulytics Usage Intelligence[edit]

Revulytic Usage Intelligence[3] (formerly Trackerbird Software Analytics) gives any software development organization valuable insight into product adoption, usage, and computing environments. It enables developers and product managers to make data-driven roadmap decisions, prioritize development resources, and optimize product and marketing strategies.

Partnerships[edit] V.i. Labs is a member of’s ISV Application Partner Program,[4] enabling the company to bundle, provision and centrally maintain a software intelligence dashboard for ISVs. The partnership allows for the integration of various data sets into standalone and existing instances for greater information sharing throughout an ISVs organization.

Microsoft V.i. Labs is a member of the Microsoft Windows Embedded Partner[5] program, Microsoft Empower ISV Program, Visual Studio Industry Partners (VSIP) program, and participates in Microsoft Technology Adoption Programs.

Reprise Software[6] V.i. Labs and Reprise Software have layered CodeArmor software protection with Reprise License Management (RLM) to address binary patching threats faced by ISVs.

Industry Affiliations[edit]

Software & Information Industry Association (SIIA) The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 1000 leading software and information companies.

Electronic Design Automation Consortium[7] (EDAC) The EDA Consortium is an international association of companies that provide tools and services that enable engineers to create the world's electronic products. EDA is the critical technology used to design electronics for the communications, computer, space technology, medical and industrial equipment and consumer electronics markets among others.

Federation Against Software Theft / Investors in Software (FAST IiS) The Federation Against Software Theft is a not-for-profit organization, formed in 1984 with the aim of eliminating copyright infringement of software in the UK. FAST was an early anti-piracy organization to work to protect the copyrights of software publishers. Initially concentrating on lobbying parliament to revise copyright law, FAST also prosecutes organizations and individuals for copyright infringement on behalf of its members.

Revulytics is a member of the Federation's Security Products and Services and Software Publishers groups.

The company also sponsors the Software Piracy Initiatives Forum[8] (SPIF) on LinkedIn, which was created for discussion and professional networking between ISV employees involved in analyzing and addressing the impact of overt piracy and license overuse.


In May 2010, V.i. Laboratories' CodeArmor Platform was selected by the Software and Information Industry Association as a winner of its CODiE Award for "Best DRM Solution."[9]