V8 (beverage)

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V8 Vegetable Juice
V8 Vegetable Juice logo
Product type Vegetable juice
Owner Campbell Soup Company
Country United States
Introduced 1933; 84 years ago (1933)
Markets United States
United Kingdom
Website www.V8Juice.com

V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either eight vegetables or a mixture of vegetables and fruits. The brand is owned by the Campbell Soup Company.

The original V8 got its name from the fact that it contained the juices of eight different vegetables.

V8 vegetable juice[edit]

The original V8 is made mainly from water and tomato concentrate, and reconstituted vegetable juice blend: water and concentrate of eight vegetables, specifically: beets, celery, carrots, lettuce, parsley, watercress, spinach, and tomato.[1] Tomato juice makes up around 87% of the total drink.[2] Campbell's has produced several varieties of the drink, such as Original, Spicy Hot, Lemon, Picante, Roasted Chicken, Low-Sodium, and Organic. Two spin-offs of the V8 brand, "V8 Splash", and "V8 V•Fusion", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is sweetened with high-fructose corn syrup and Sucralose or just Splenda in Diet V8 Splash, while V•Fusion is made from 100% juice and contains a daily serving of both fruits and vegetables per 8 fl oz (240 mL) glass.


An American child during World War II purchases a can of V8, handing the grocer his ration book.
1947 ad for the product, from the Ladies Home Journal.

V8 Vegetable Juice was developed by W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. Having had only mediocre sales success, in 1933 Peacock began blending the Vege-min juices into one product and selling this new concoction as "Vege-min 8". A grocer in Evanston, Illinois, recommended that he shorten the name to simply "V-8". In 1948, the Campbell Soup Company acquired the brand from the Charles Loudon Packing Company in Terre Haute, Indiana, and has maintained continuous production of the beverage through the present day.

Derivative beverages[edit]

A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice.[3]

V8 fruit & vegetable juice[edit]

In the UK and Australia, Campbell's also makes V8 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruits. This is available elsewhere as V8 V-Fusion. They are also sold in "light" versions containing 50% juice (1/2 serving of vegetables and 1/2 serving of fruits) with added flavors to reduce calorie content.[4][5] V8 V-Fusion + Tea was recently introduced. It contains a 1/2 serving of vegetables and a 1/2 serving of fruits.[5]

Some varieties are composed of:

  • Strawberry Banana: Sweet Potatoes, Tomatoes, Carrots, Beets, White Grapes, Oranges, Apples, Strawberries, Bananas and Banana Puree.
  • Pomegranate Blueberry: Sweet Potatoes, Purple Carrots, Tomatoes, Carrots, Apples, White Grapes.
  • Tropical Orange: Sweet Potatoes, Carrots, Yellow Tomatoes, Squash, White Grapes, Oranges, Pineapples.
  • Peach Mango: Sweet Potatoes, Yellow Tomatoes, Squash, White Grapes, Oranges, Peaches, Mangoes.
  • Acai Mixed Berry: Sweet Potatoes, Carrots, Apples, White Grapes, Acai Berries, Blueberries, Limes.
  • Cranberry Blackberry: Sweet Potatoes, Purple Carrots, Carrots, Apples, White Grapes, Cranberry, Blackberry, Lemon Juice.
  • Goji Raspberry: Sweet Potatoes, Purple Carrots, Carrots, Apples, White Grapes, Cherries, Strawberries, Blackberry, Oranges, Goji, Red Raspberry, Lemon Juice.

The Australian flavour variants are Tropical, Melon Burst, Citrus Splash, Apple, Carrot & Ginger, and Apple Plum Fusion.

Other varieties include V8 Splash, V8 Splash Diet, and V8 V-Fusion + Energy.


Example nutrition information for V8 Vegetable Juice:

Nutrition Data (Australia)[6]
Servings per package: 1
Serving size: 250 ml
Average qty per serving Average qty per 100 g
Energy 165 kJ (40 cal) 66 kJ (16 cal)
Protein 2.4 g 1.0 g
- Total Nil Nil
- Saturated Nil Nil
- Total 6.3 g 2.5 g
- Sugars 6.3 g 2.5 g
Sodium 660 mg 263 mg
Vitamin A 325 µg (40%)^ 130 µg
Vitamin C 52 mg (130%)^ 21 mg
11.5 fluid ounce (340 mL) can of V8 100% Vegetable Juice (United States) [7]
Nutrition Facts
Serving Size 1 can
Amount Per Serving
Energy 70 cal (290 kJ) Calories from Fat 0
% Daily Value*
Total Fat 0 g 0%
Saturated Fat 0 g 0%
Trans Fat 0 g
Cholesterol 0 mg 0%
Sodium 920 mg 38%
Potassium 640 mg 18%
Total Carbohydrate 14 g 5%
Dietary Fiber 3 g 12%
Sugars 9 g
Protein 2 g
Vitamin A 60%
Vitamin C 170%
Calcium 4%
Iron 4%


  • Wow, It Sure Doesn't Taste like Tomato Juice! (1960s)
  • Drink V8 & Keep Your Diet Straight! (1990s-present)
  • Drink Smarter with V8. (2000-present –2005)
  • Drink It. Feel It. (2003–2004)
  • Should've Had a V8. (1980s, 2009–present) (Could've Had a V8 is used in tandem.)

See also[edit]


External links[edit]