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Vevo, LLC
Vevo logo.svg
Type Joint venture
Founded December 8, 2009 (2009-12-08); 6 years ago
Headquarters New York City
Area served
CEO Nuri Alço
  • Multimedia
  • music
Net income US$ 760 million (2013)[1]
Parent Universal Music Group
Sony Music Entertainment
Abu Dhabi Media
EMI (2009–2012)
Hollywood Records (2007–2010)
Slogan(s) See music play
Alexa rank negative increase 5,407 (November 2015)[2]
Type of site Online music
Launched December 8, 2009; 5 years ago (2009-12-08)
Current status Active

Vevo (/ˈvv/; VEE-voh; stylized vevo or VEVO) is a multinational video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME), and Abu Dhabi Media,[3] and based in New York City. Launched on December 8, 2009,[4] Vevo hosts videos syndicated across the web,[5] with Google and Vevo sharing the advertising revenue.[6]

Vevo offers music videos from two of the "big three" major record labels, UMG and SME. EMI also licensed its library for Vevo shortly before launch; it was acquired by UMG in 2012.[7][8] Warner Music Group was initially reported to be considering hosting its content on the service,[9] but formed an alliance with rival MTV Networks (now Viacom Media Networks).[10] In August 2015, Vevo expressed interest in licensing music from Warner Music Group.[11]


The original Vevo logo, in use from December 2009 until March 2013.

The concept for Vevo was described as being a Hulu for music videos,[6] with the goal being to attract more high-end advertisers.[12] The site's other revenue sources include a merchandise store[13] and referral links to purchase viewed songs on Amazon Music and iTunes.[14] UMG acquired the domain name on November 20, 2008. SME reached a deal to add its content to the site in June 2009.[15] The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States,[16] overtaking MySpace Music.[17]

In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.[18]

Vevo TV[edit]

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is only available to viewers in North America and Germany, with IP address blocking being used to enforce the restriction. Vevo has planned launches in other countries.[19] After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music).[20]


Vevo is available in Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States.[21] The website was scheduled to go worldwide in 2010,[22] but as of November 17, 2015, it was still not available outside these countries.[23] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[24] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."[25] The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[26]

On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012.[27] Vevo launched in Spain, Italy, and France on November 15, 2012.[28] Vevo launched in the Netherlands on April 3, 2013,[29] and on May 17, 2013, also in Poland.[30] In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany.[31] On April 30, 2014, Vevo was launched in Mexico.[32]

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.[33]

Edited content[edit]

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'"[34] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[34] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with uncut versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.[34]

24-Hour Vevo Record[edit]

24-Hour Vevo Record
Vevo Record.jpg
Awarded for Most views within 24 hours of release on Vevo
Country Worldwide
Presented by Vevo
First awarded January 21, 2012
Official website

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is "Hello" by Adele with 27.7 million views.

In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.[35]

On 14 April 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.[36] However, this record is not acknowledged by Vevo because it was only associated with them four days after its release.[37]

Minaj has broken the Vevo Record more than any other artist with three separate videos: "Stupid Hoe", "Beauty and a Beat" and "Anaconda". She has held the record for an accumulated 622 days. Justin Bieber, One Direction and Miley Cyrus have all broken the record twice.

Record holders[edit]

This is a list of the videos which held the record for most views in a 24-hour period.

Rankdagger Video name Artist(s) Views
(in 24 hours)
holding time
Release date Ref(s)
27.7 million
34 days
October 23, 2015
"Bad Blood"
Taylor Swift featuring Kendrick Lamar
20.1 million
159 days
May 17, 2015
Nicki Minaj
19.6 million
271 days
August 19, 2014
"Wrecking Ball"
Miley Cyrus
19.3 million
344 days
September 9, 2013
"Best Song Ever"
One Direction
10.9 million
49 days
July 22, 2013
"We Can't Stop"
Miley Cyrus
10.7 million
33 days
June 19, 2013
"Beauty and a Beat"
Justin Bieber featuring Nicki Minaj
10.6 million
250 days
October 12, 2012
"Live While We're Young"
One Direction
8.2 million
22 days
September 20, 2012
Justin Bieber
8.0 million
140 days
May 3, 2012
"Where Have You Been"
4.9 million
3 days
April 30, 2012
"Stupid Hoe"
Nicki Minaj
4.8 million
101 days
January 20, 2012

daggerRanking of current and previous record holders only.

Vevo Certified Award[edit]

Main article: Vevo Certified Award

Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.[49]

See also[edit]


  1. ^ Smith, Ethan (2012-07-06). "Vevo Seeks New Financing". Wall Street Journal. Retrieved 2013-01-03. 
  2. ^ " Site Info". Nuri Alço. Retrieved 2015-11-20. 
  3. ^ Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013. 
  4. ^ "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved September 3, 2015. 
  5. ^ Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast, October 27, 2010.
  6. ^ a b Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. CBS Interactive. Retrieved 2009-04-09. 
  7. ^ "Universal's £1.2bn EMI takeover approved – with conditions". The Guardian. Retrieved 21 September 2012. 
  8. ^ Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast. Retrieved September 16, 2013. 
  9. ^ Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27. 
  10. ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
  11. ^ Flanagan, Andrew (August 13, 2015). "Vevo, Revivified, Looking to Strike a Deal with Warner Music Group", Billboard. Retrieved September 13, 2015.
  12. ^ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17. 
  13. ^ Release Notes: Facebook Like Button, Vevo Store and more -, 8.4.10
  14. ^ Notes from the Factory Floor -, 5.20.10
  15. ^ Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12. 
  16. ^ Vevo Launches as #1 Music Network in the US, 13 Jan 2010
  17. ^ YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
  18. ^ Peoples, Glenn (June 6, 2012). "Vevo Launches Certified Award for Videos with 100 Million Views". Billboard. Retrieved November 22, 2013. 
  19. ^ "Beyond on-demand: VEVO launches VEVO TV, an MTV-inspired linear music video channel". The Next Web. Retrieved 12 March 2013. 
  20. ^ Betters, Elyse (November 3, 2013). "Vevo's been rebuilt: Major redesign launched for web and mobile web". Pocket-Lint. Retrieved April 25, 2015. 
  21. ^ Reisinger, Don. (2013-10-01) Vevo lands in Germany | Tech Culture - CNET News. Retrieved on 2013-11-24.
  22. ^ Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19. 
  23. ^ YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
  24. ^ "Vevo Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28. 
  25. ^ List of Vevo artist channels on YouTube
  26. ^ Salmon, Chris (2011-04-27). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved 2011-04-27. 
  27. ^ Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012. 
  28. ^ "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012. 
  29. ^ "VEVO launches in The Netherlands". Official VEVO Facebook Page. April 3, 2013. Retrieved April 3, 2013. 
  30. ^ "VEVO launches in Poland". Official VEVO Facebook Page. May 17, 2013. Retrieved May 17, 2013. 
  31. ^
  32. ^ "Vevo Launches in Mexico". Billboard. April 30, 2014. Retrieved May 1, 2014. 
  33. ^ Retrieved 2015-09-27.  Missing or empty |title= (help)
  34. ^ a b c Learmonth, Michael (2010-01-22). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved 2012-01-30. 
  35. ^ "On Breaking The 24 Hour Views Record". Vevo. 
  36. ^ "PSY secures new YouTube world record with "Gentleman"". Guinness World Records. 
  37. ^ "PSY's 'Gentleman' Gains 70 Million YouTube Views in 3 Days, Breaks Single-Day Record". Billboard. 
  38. ^ Groves, Nancy (27 October 2015). "Adele's Hello beats Taylor Swift's record for most-viewed video in 24 hours". Guardian. 
  39. ^ "Taylor Swift's 'Bad Blood' Video Breaks Vevo Record". Billboard. 
  40. ^ "Nicki Minaj's 'Anaconda' Video Breaks Vevo Record". Billboard. 
  41. ^ "Miley Cyrus' 'Wrecking Ball' Video Breaks Vevo Record". Billboard. 
  42. ^ "One Direction's 'Best Song Ever' Breaks One-Day Vevo Record". Billboard. 
  43. ^ "Miley Cyrus' 'We Can't Stop' Music Video Breaks Vevo Record". Billboard. 
  44. ^ "One Direction Battles Justin Bieber for VEVO Record". Billboard. 
  45. ^ "One Direction beat Justin Bieber VEVO record with new music video". Digital Spy. 
  46. ^ "Justin Bieber's 'Boyfriend' breaks Vevo record for single-day views". Digital Spy. 
  47. ^ "Rihanna breaks Nicki Minaj's Vevo record with 'Where Have You Been'". Digital Spy. 
  48. ^ "Nicki Minaj breaks Vevo record with new music video 'Stupid Hoe'". Digital Spy. 
  49. ^ Peoples, Glenn (June 6, 2012). "Vevo Launches Certified Award for Videos with 100 Million Views". Billboard. Retrieved November 22, 2013. 

External links[edit]