Until November 19, 2012, MATV was previously known as Canal Vox or VOX (Voice Channel, representing the community "voice"). On that day, the network was relaunched as MATV, with a planned focus on more viewer-produced programming.
On September 5, 2013, Vidéotron announced that they filed an application to the CRTC for permission to launch an English-language version of the channel, MYtv. The new channel, similar in format to MATV, will focus on Greater Montreal's anglophone communities. Vidéotron intends on only having one MYtv channel, which will serve Greater Montreal, but may make that channel available in other Vidéotron service areas with a sizable anglophone population. Contemporaneously with the application, a community group called ICTV filed an application to take over management of MAtv, alleging that Vidéotron was failing in its responsibility to provide public access and community programming.
In its final decision, the CRTC agreed with ICTV's position on MAtv's regulatory non-compliance, but declined to transfer the license to ICTV. According to the commission, MAtv's schedule comprised just 30 per cent public access programming compared to its license requirement of 45 per cent, and instead was counting shows hosted and produced by professional broadcasters as public access. In addition, the majority of the channel's schedule comprised general interest programming shared by all of Vidéotron's community channels across Quebec, rather than being specifically oriented toward Montreal. The CRTC authorized the creation of the English language channel, while setting out a number of new regulatory compliance conditions for MAtv.