|Slogan||Your Community's Voice, Powered By Videotron|
|Formerly called||Vox (to 2012)|
|Vidéotron||Channel 9 (SD)
Channel 609 (HD)
Until November 19, 2012, MATV was previously known as Canal Vox or VOX (Voice Channel, representing the community "voice"). On that day, the network was relaunched as MATV, with a planned focus on more viewer-produced programming.
On September 5, 2013, Vidéotron announced that they filed an application to the CRTC for permission to launch an English-language version of the channel, MYtv. The new channel, similar in format to MATV, will focus on Greater Montreal's anglophone communities. Vidéotron intends on only having one MYtv channel, which will serve Greater Montreal, but may make that channel available in other Vidéotron service areas with a sizable anglophone population. Contemporaneously with the application, a community group called ICTV filed an application to take over management of MAtv, alleging that Vidéotron was failing in its responsibility to provide public access and community programming.
In its final decision, the CRTC agreed with ICTV's position on MAtv's regulatory non-compliance, but declined to transfer the license to ICTV. According to the commission, MAtv's schedule comprised just 30 per cent public access programming compared to its license requirement of 45 per cent, and instead was counting shows hosted and produced by professional broadcasters as public access. In addition, the majority of the channel's schedule comprised general interest programming shared by all of Vidéotron's community channels across Quebec, rather than being specifically oriented toward Montreal. The CRTC authorized the creation of the English language channel, while setting out a number of new regulatory compliance conditions for MAtv.
In September 2015, MAtv launched five new English programs to reflect Montreal's community. "The community channel is devoting 20 per cent of its schedule to programming in English, roughly the same as the proportion of Montrealers who are anglophone."
MAtv is the public space powered by Videotron. Serving the community, the channel is exclusively for Videotron's customers and reflects the diversity of Quebec. It provides access to a space for everyone that fosters participation, expression and distribution of content. Useful, informative and educational, MAtv promotes local interests and supports the emergence of talent.
- Quebec City-Lévis
- "VOX devient MATV, la chaîne communautaire de Vidéotron". Grenier aux Nouvelles, November 13, 2012. (French)
- "Vidéotron s’investit dans la création de MYtv". Vidéotron, September 5, 2013. (French)
- "Videotron applies to create English-language community TV channel for Montreal". Fagstein, September 5, 2013.
- "CRTC says Vidéotron's community TV channel has failed in its mandate, but can become bilingual". Montreal Gazette, February 4, 2015.
- Faguy, Steve (October 20, 2015). "Community TV that speaks to anglophone Montrealers". The Montreal Gazette.
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