VPL is an American fashion label founded in 2003 by Victoria Bartlett based on the idea of underwear as outerwear. VPL is certified as B-Corporation in 2016 and benefits women's education through women's clothing sustainably produced in the US.
VPL is shorthand for "visible panty line" and its products are "meant to be seen." The brand draws inspiration from vintage swimwear and athletic wear from the Olympics.
Design and production process
VPL advocates sustainable production, slow designs and anti-knock offs by patenting signature designs. VPL developed unique designs and production process that utilize excess fabric from production to minimize fabric waste ("up cycle" program). VPL is sold in 25 countries, and stores include Barneys, Shopbop, Saks, Net a Porter, Bloomingdales, Nordstrom, and Harvey Nichols. It also sells directly to customers, and its savings from fabric utilization and vertical distribution are donated to women's education fund.
Women's Education Fund
For every "upcycle" product VPL sells, the company donates $20 to women's education fund.
Movies, TVs, campaign, and celebrities
- Tracy Anderson Health
- Shay Mitchell Self
- Priyanka Chopra ABC Quantico
- New York City Ballet campaign
- Victoria Beckham W Magazine
- Gwen Stefani wearing VPL for Sweet Escape campaign
- Madonna in the cover of Vanity Fair
- Rihanna wearing VPL on stage in Athens
- Lady Gaga
- Christy Turlington in Harper's Bazaar
- Tilda Swinson in W Magazine
- Sophia Bush in One Tree Hill
- Jessica Alba in GQ
- Scarlett Johansson cover in Esquire
- Jeniffer Lawrence in The Hunger Games
- Blake Lively in Gossip Girl
- In 2006 VPL received an Ecco Domani Fashion Foundation award.
- In 2007 VPL was one of the top 10 finalists of CFDA / Vogue Fashion Award.
- In 2011 Finalist for WGSN Global Fashion Award for Outstanding New Store
- 2012 Finalist for Woolmark Prize
- 2012 Winner of CFDA/Lexus Eco Challenge
- VPL Collection (beige label, top-end designer line)
- "VPL Label Overview". http://nymag.com/thecut. New York Magazine. Retrieved May 22, 2017. External link in
- Hanlon, Patrick (November 16, 2011). "'Made In America' Makes A Comeback". Forbes.com.
- Coleman, David (February 12, 2006). "A Clinical View of the World". New York Times.
- "Fashion Chief's Open Door Policy". The Wall Street Journal. May 29, 2014.
- "Tracy Anderson is on the cover of Health magazine wearing VPL B bra.". coolspotters.com. November 10, 2016.
- Reilly, Phoebe (November 10, 2016). "Shay Mitchell On Life After 'Pretty Little Liars'". Self.
- "VPL As Seen on Alex Parrish (Priyanka Chopra) in Quantico - Season 2 Episode 2". Take.com. December 10, 2016.
- Orden, Erica (September 10, 2010). "Ballet Gets Personal in New Ads". Wall Street Journal.
- "David and Victoria Beckham: American Idols". W Magazine. August 1, 2007.
- "Gwen Going on Tour with Lady Sovereign". PopSugar. January 24, 2007.
- "Madonnarama". Vanity Fair. March 31, 2008.
- "Hause of Rihanna". House of Rihanna. 2010.
- "FMD". Fashion Model Directory. 2012.
- "Tilda". W Magazine. 2011.
- "One Tree Hill x VPL". Cool Spotters. 2010.
- "GQ Jessica Alba x VPL". Cool Spotters. 2010.
- "2013 Sexiest Woman Alive". Esquire. 2013.
- "Hunger Games". Cool Spotters. 2013.
- "Gossip Girl Wearing VPL". Celebrity Style Guide. 2010.
- "Ecco Domani Fashion Foundation Past Winners". Ecco Domani Fashion Foundation. Retrieved February 12, 2011.