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500ml can of "V" brand energy drink
|Country of origin||New Zealand|
V is an energy drink brand produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand and 42% in Australia, makes it the most popular brand of energy drink in both countries.
The drink was originally available in six different varieties and two standard size packages, which were supplemented with limited edition 300 ml aluminium bottles. V has recently become available in other sizes.
It was available in South Africa as early as 2001 and introduced into the United Kingdom in 2004 and to the Maldives in 2008. The company established Netherlands-based Frucor Brands International in 2010 and entered the market in Papua New Guinea and Spain in 2011 and South Korea in 2012.
In 2018 V Energy Celebrated its 21st Birthday of being in New Zealand. They made a montage of all their adverts.
The standard size of V drinks is a 250 ml can. Limited edition flavours can be available in 300ml aluminium bottles, 350ml glass bottles, 500ml cans, 500ml PET plastic bottles, or 710ml cans.
V Energy was the original V drink. In 2001, the company released V Energy Sugarfree, a sugar-free version which has a different flavour to the standard product. V Energy Black was released in Australia and New Zealand in 2004, featuring coffee flavouring in place of fruit. In Australia it was marketed toward students and advertised as less acidic, with twice the taurine to be gentler on the stomach. It was discontinued in July 2013 due to falling demand.
V Energy Berry, released in New Zealand in 2005 and Australia in 2007, had berry juices, flavourings and lemon juice; it was discontinued in January 2013. V Energy Lemon followed in 2008 with a yellow and gold label, but was discontinued in October 2009.
V Double Hit, released in October 2008, is a 500ml aluminium can, available in original, sugar free, blue, and black.
V Isokinetic was a non-carbonated sports drink that came in a 600ml plastic bottle. It is now discontinued.[when?] October 2011 saw the introduction of V Energy Blue, with a distinct flavour and bright blue color.
A limited-edition variety of V flavoured with blood orange called V Energy Not Orange was released in September and October 2012 in New Zealand and in Australia in March 2013. It appears intermittently for a limited amount of time in selected markets. V Energy Purple Plasma was another limited edition first released in late 2012 as a tie-in to the Halo 4 video game, with Halo characters appearing on the side of each can.
On 5 June 2013 it was announced on the official New Zealand V Facebook Page that a new flavour of V would be released in New Zealand on 1 July. Called V Energy Graphite, this drink's flavour consists of guarana and maca. When launched in Australia the cans featured Wolverine as played by Australian Actor and Producer Hugh Jackman in place of the New Zealand graphic design that had been chosen from the Facebook page.
V 0% Sugar, released in Australia in late 2013 in Citrus Fusion, Tropical Rush, and Blood Orange Burst, was a new sugar-free version.
In late February 2014, V NZ announced the limited edition V Kaboom. It was re-released in New Zealand in September 2017 after popular demand to relaunch the flavour.
In early October 2014, they announced a new limited edition, V Gnarly.
Then in March 2015, a third announcement introduced limited edition V Carnival, with a cream soda flavour.
V Iced Coffee, sold in 600mL plastic bottles, has been relaunched in NZ with 720 mg of Guarana per bottle, under the logo "The cousin once removed".
V Reactor was released in March 2015 as a limited edition flavour to promote Avengers: Age of Ultron. It has a strong sour taste.
Jono and Ben made their own flavours of V drinks, which were announced on their TV show. Both are limited edition: The red can, Jono, is a cranberry flavour, while the white can, Ben, is a more tart feijoa flavour.
V Zero is the same flavour as V Green but made without sugar and is different from V Sugarfree, which has its own unique flavour. Zero was launched in the New Zealand market in September 2015.
V Morph was released in March 2016 as a limited edition passionfruit flavour, along with a fancy glittery bottle; to promote X-Men: Apocalypse.
V Pure was released in NZ in May 2016. It is made from 6 natural ingredients. Which include Apple Juice, Lemon Juice, Guarana Seed Extract, Green Coffee Beans, Sparkling Water, and Natural V Flavor.
V Iced Chocolate was announced on the V Energy NZ Facebook page on 28 September 2016, Was released on 3 October 2016 in stores.
V Spiked punch announced on VNZ Facebook on 6 March 2017, On 27 February they announced they were trialing a new recipe for the original V drink. The release of V Spiked Punch confirmed that the previous announcement was a joke, and the new recipe was released as the new Spiked Punch flavour.
V Bling was released in February of 2018. It features a gold can and a smooth taste with hints of vanilla on top of the regular V flavour. It is marketed with the slogan "You can't buy success, but now you can buy what it tastes like".
V energy shots
The energy shots (described as "Pocket Rockets") are claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.
When the company first created V energy shots, samples were sent to members of its online community V Republic, with a warning that they shouldn't be consumed by those under 16 years of age. However, Frucor sent the samples without checking the ages of all recipients. The company later apologised to recipients.
Advertisement and promotions
In April 2018, V together with donut store chain Donut King released in Australia a V flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.
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- "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. Archived from the original on 19 June 2008. Retrieved 1 December 2008.
- "V Energy NZ". Facebook.com. Retrieved 11 October 2017.
- "Archived copy". Archived from the original on 2013-02-09. Retrieved 2012-10-01.
- "Meet V Gnarly, Your New V". V.co.nz. Retrieved 31 October 2014.
- "V Energy NZ - Timeline Photos | Facebook". Facebook.com. Retrieved 2015-11-24.
- "V Energy NZ". Facebook.com. Retrieved 11 October 2017.
- "Archived copy". Archived from the original on 2012-04-25. Retrieved 2012-03-12.
- "Media Insight builds V brand in £1m I'm A Celebrity promotion". Campaignlive.co.uk. Retrieved 11 October 2017.
- Esveld, Olivia (2018-04-04). "Donut King Now Make V Energy Flavoured Donuts". KIIS 106.5. Retrieved 2018-04-14.